6 Important Reasons Why Blogging is Crucial for Your Business

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6 Important Reasons Why Blogging is Crucial for Your Business


6 Reasons Why Blogging is a Valuable Marketing Tool for RealtorsIt’s really disappointing when I hear a Realtor® say they don’t think there’s any value in having a blog.  Au contraire.  Your blog is one of the most valuable resources you have for building traffic to your website.  All it takes is time and consistency.

Here’s 6 Important Reasons Why Blogging is Crucial for Your Business:

  • Search Engine Optimization – By writing keyword-rich posts, you’re helping search engines find your website.  Why?  Since search engines love websites that are updated often, a blog post is one way to ensure that happens.  A well-optimized post is Google gold.
  • Interaction With Your Target Market – By writing topics that are of interest to your market, you’re opening up an opportunity for your readers to comment and discuss your post.  Make it a habit to email blast your contact list with a “blog blurb” and link back to your post.
  • Building Your Authority – Your posts are a reflection of your expertise and knowledge  about a particular subject.  As more and more people read your posts, they will get to know you as the real estate authority in your neighborhood.
  • Be the Solution – This goes along with building your authority.  Your readers will look forward to reading your posts.  As you write, think of questions your buyers and sellers have asked you.  Pose that question as a blog topic and then provide the answers.
  • Post Your Listings – Be sure to write posts about your new listings.  Include a main photo, description and other information about the property.  Include a link (hopefully, within your website) to the community information where the listing is located.  Make sure your blog has share buttons.  Your readers may not be in the market right now, but they might know someone who is.
  • Let Your Little Light Shine – Your blog is a great way to let people get to know you.  Did you participate in a community event?  Post pictures of yourself and write about the event; why you were involved, what it meant to you, what the event was about.  When you get an award, professionally or personally, share that in a post.

Taking these 6 important reasons into consideration, it’s easy to see why a blog is crucial for your business’ success.  Keep researching and writing about what your target market is interested in.  Be consistent and be the solution.  Optimize your posts and share them everywhere you have the opportunity.  This will encourage the search engines to give your posts good rankings while building your reputation as the “go to person” in your area.



Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 11/09/2015 03:55 AM
  2. Marte Cliff 11/05/2015 01:56 PM
  3. Roy Kelley 12/01/2015 06:00 PM
  4. Joyce Marsh 12/01/2015 08:46 PM
  5. Michael J. Perry 12/01/2015 08:59 PM
  6. Winston Heverly 01/20/2016 11:30 AM
Real Estate Best Practices
Real Estate SEO
Building Your Niche
Marketing 101
blogging for business benefits of blogging

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John Ferrin
HomeSmart - Gilbert, AZ

So here is the part I dont understand.  I hear and read about how posts are supposed to be full of keywords, etc but every post I read here in the Rain is just a narrative without any keywords (that I can see anyway).  Are there two kinds of posts we should be doing?  I used to think I understood this stuff but not so much any more.....

Nov 05, 2015 10:34 AM #13
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Pamela Cendejas  a great reminder of the power of bloggin.  I need to get things ready for 2016!

Nov 05, 2015 11:09 AM #14
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Pamela Cendejas Thank you for this reminder about blogging.  I am one of those agents who does not blog consistently because when I sit down to do a blog it seems to take a few hours, which I rarely have.  So I guess I need to learn how to write a blog without getting all tied up with time.  Is there a place where I can learn about the tagging on AR ... how we are supposed to use those words? I am not sure I totally understand that. I'm with you, #13 -- it would be nice to see a post on a small blog showing the blog along with the tagging or keywords used so we (novice) bloggers can hone our skills!

Nov 05, 2015 11:57 AM #15
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Every time I talk with a new agent I encourage him or her to blog - especially here on Active Rain. Unfortunately, most of them say "I can't write." It really is their loss. 

Nov 05, 2015 01:53 PM #16
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I'm still a little bit blogging-shy, even I clearly understand all benefits of blogging for my business. Blogging requires a lot of discipline and dedication. 

Nov 05, 2015 02:27 PM #17
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Pamela Cendejas blogging is surely important for all SEO purpose.

The platform like ActiveRain is good for many more reasons....

I'd say, Blogging on ActiveRain - you get best of both world!

Nov 05, 2015 02:33 PM #18
Sandra Graves
Keller Williams Realty - Folsom, CA

These are all excellent reasons to blog. "Building Your Authority" is my favorite and I think that's why many people blog, in all industries. 

Nov 05, 2015 03:19 PM #19
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If you dont have an electronic business card in todays tech world...then what?

Nov 05, 2015 10:27 PM #20
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Don't have to tell me. How many leads came from my blogging. wow

Nov 06, 2015 01:27 AM #21
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

My blog is my postcard to the world. It allowed me to keep the lights on and stay in business during the downturn.

Nov 06, 2015 01:06 PM #22
Tina Parker
Royal LePage Atlantic - Bedford, NS
CNE, REDM, SRES, CSP Home Staging REALTOR, Halifax

All great points. Blogging is as much of an essential tool as a website in this business.

Nov 07, 2015 02:07 AM #23
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Pamela Cendejas Right on the money!  Over the years I have learned so much from your posts, Pamela.  Thanks.

Nov 09, 2015 04:18 AM #24
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Excellent post. I caught this from Debbie Reynolds reblog!

Excellent work I am a fan

Nov 09, 2015 04:36 AM #25
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for this outstanding advice and congratulations on your feature recognition.

Nov 09, 2015 05:03 AM #26
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Pamela - These are all great reasons why we should be blogging, and I am sure there are even more.

Nov 10, 2015 01:16 AM #27
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Thank you for the nudge and the link to the AR University Training. As with Diana Dahlberg, I always think it takes so much time; and I don't feel as though I have a couple of 'free' hours. 

Nov 11, 2015 04:26 AM #28
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post.  Blogging is my most important marketing tool. Thanks for the post.

Nov 17, 2015 01:37 PM #29
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Hi Pamela,  Thanks for sharing these great reasons to continue blogging - I see it as a very essential tool for business success.

Jan 20, 2016 12:49 PM #30
Zurple Marketing Team
Zurple - San Diego, CA
Zurple, Client Generation Software for Agents

Agree 110%! Blogging is a very successful tool for driving traffic and building trust and value in your business as well. 

Jan 21, 2016 12:59 AM #31
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Hey Pamela, I want to be the solution and the authority. I want folks to seek me out for the information, experience and knowledge I have to share!

Sep 03, 2016 02:08 AM #32
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