Get Ready for 2016 by Updating Online Information

Real Estate Technology with ReferralExchange CA License #01426453

As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios.  Many  websites utilize your stats to assign agent ratings and rankings, so it’s more important than ever to make sure that your information is correct. Given below is a quick “top 5” of items to update/double-check before the end of the year:


1)      Update Your Photo:  If you haven’t changed your photo in five years, or if you’re still using a quick “selfie” you took at your desk, it’s a good idea to have a new one taken.  While you don’t need to use a professional photographer, be sure to dress professionally and avoid taking pictures against a busy background.  A “head and shoulders” shot is best – especially for smaller profile photos. 

2)      Update Your Sales and Transactions:  Make sure your sales and transaction data – as well as property types – are current. 2015 was a great year -- and you should showcase your success!

3)      Coverage Area:  If you expanded your business to cover new zip codes, towns, neighborhoods, or cities this past year, make sure your online profiles reflect all of the areas you cover. You don't want to lose prospective clients because they don't think you have expertise in a particular market.

4)      Specialties:  Do you speak another language?  It’s important to list this information.  As more foreign buyers enter the U.S. market, additional language skills can make the different between whether or not you retain a client.

5)      Be Consistent: Make sure that your information is consistent across all profiles.  A prospective client will often check multiple sources when looking for an agent, and inconsistent information makes you appear less organized and professional. 


Your real estate business is bigger than you think. ReferralExchange matches your clients with 3 great agents and pays you a 25% referral fee at closing. 

Posted by

Lisa Fettner

VP Marketing

Referral Exchange



Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 11/05/2015 03:07 AM
  2. John LeCates 11/24/2015 05:35 AM
  3. Jack Gerbehy 11/24/2015 11:23 PM
  4. Debbie Reynolds 12/30/2015 04:00 AM
Real Estate Sales and Marketing

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Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (310) 497-9407

Hey Lisa, thanks for the reminder!  I will jot some of these down.

Nov 05, 2015 08:28 AM #5
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I am looking forward to things slowing a bit so I can get a head up on 2016.  So far the fall has been extraordinarily busy.

Nov 05, 2015 11:07 AM #6
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

ReferralExchange (Lisa Fettner) - wow! We are almost in 2016 and time to get ready with goals and plans for 2016!

Consistent information (along with the pictures) across all sites is very important. That's our Web Signature!

Nov 05, 2015 02:20 PM #7
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

I've been thinking I need a new photo since mine IS five years old. Thanks for the reminder!

Nov 05, 2015 07:13 PM #8
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

ReferralExchange (Lisa Fettner) helps to keep us on our toes...thank you

Nov 05, 2015 10:25 PM #9
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great reminder. This is something I do each year at year end, when things quiet down a bit.

Nov 06, 2015 03:32 AM #10
Jim Joeriman
Coldwell Banker Riviera Realty, Inc - Lacey Township, NJ
Helping Agents Reach New Heights

Good article.  I especially agree with your view on consistency. Far too many agents don't realize that people google you and if they get mixed messages, they probably won't trust you, and move on.

Nov 06, 2015 05:16 AM #11
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

This is a great tip, and needs to be penciled into the calendar. Thx

Nov 24, 2015 03:40 AM #12
Matthew Lawrence
ReMax Center - Round Lake, IL

Great reminder... Another thing for the to do list

Nov 24, 2015 05:49 AM #13
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

excellent post, thanks for your time

Nov 24, 2015 06:28 AM #14
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great tips that we should all pay attention to. I see agents photos all over the place and they were taken 15 years ago. Imagine a consumer meeting you for the first time with that photo in mind and wondering who showed up.

Thanks for sharing.

Nov 24, 2015 06:52 AM #15
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


I'm always amazed at how many places I have to update when minor changes happen.


Nov 24, 2015 06:53 AM #16
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

These are great things to do during the down times of the holidays. 

Nov 24, 2015 08:23 AM #17
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Reminders ... so many things to do, but as we enter into the "slower" season this is a good project to do.  Thanks!  Happy Thanksgiving.

Nov 24, 2015 10:33 AM #18
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Lisa,

Quiet? Busier than ever right now & hoping for a snow day soon to catch up ;-)

Nov 24, 2015 12:42 PM #19
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

A great reminder.


Nov 24, 2015 01:56 PM #20
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Inconsistent information is frustrating for consumers.  You have provided us with important reminders!

Nov 29, 2015 02:24 AM #21
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

In addition, if you've won an award or gained a new designation, that information needs to be added to your profile. 

And - anything on your site that is time-related needs to be changed. I've seen sites that still say things like "According to NAR surveys, in 2010 X% of all buyers visited the Internet before visiting an agent." 

Nov 30, 2015 12:17 AM #22
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for the to do list during the less hectic times of our business.

Nov 30, 2015 04:09 AM #23
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Great list to navigate by - on my list for early 2016 goals!

Jan 04, 2016 10:58 AM #24
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