Everyone Having Representation Results In A Clean Deal & Sweet Dreams

Whose job is it to educate buyers about the topic of representation, especially when the product is new construction? Builders love nothing better than to have a potential buyer visit the construction site and model home without accompaniment from a buyer’s agent.  That scenario equates to a Doctor performing surgery without proper lighting. I’d say that patient’s going to be at a great disadvantage!

We are listing agents and new construction is our niche. We’re continually witnessing buyers attending an open house and reserving a lot without consulting a buyer’s agent. We have disclosed verbally and in writing that we represent the builder, and they are welcome to seek out a buyer’s agent or we can direct them to one.  Most insist on not involving another agent into the equation.  Very Foolish!!

There’s not much more that a listing agent can do, other than what we do. If the buyer insists on using the listing agent for guidance, that’s what we allow to happen.  We did our job. 

Are buyer agents doing their job? It’s their job to educate buyers about the importance of having representation, especially with new construction. Listing agents will do everything to provide more income for the builder client.  There will be no negotiating of price; there will be selling of optional extras, and not all of those extras will have a good return in the future. Those extras will certainly have a large profit margin for the builder.

There are many scenarios that arise during construction, and without proper representation, the decision will always be in favor of the builder.  Buyers would be wise to start their search for a new home only with the guidance of a buyer’s agent who is well-versed in new construction, including methods and materials. As a listing agent of new construction, my team members prefer to have a deal with a buyer who has proper representation.  It’s a cleaner deal, and we can all sleep well at night!!

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Team Leader of The Kuney-Todaro Team

308 W. Central St

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

 

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