As a luxury real estate marketing professional your brand must stand out in a crowded marketplace. In other words, you need to find a way to make what it implicit about YOU, explicit.
In the crowded wine industry we recently noticed that one of the wineries bottled their un-oaked Chardonnay in a gray ceramic bottle. Mer Soleil Silver decided to bottle their un-oaked Chardonnay this way to pay homage to the cement tanks/ instead of the oak barrels in which the classic Chardonnay ferments.
This is a relatively new fermentation method that we had not previously heard of; the bottle, or shall we say their “packaging” definitely caught our attention. By making the implicit (to them) explicit for us, we became aware of an entirely new category of wine-making.
We were not compelled to buy it, even after learning about the new method. But, the brand SILVER is “tattooed” in our brain. That is good branding!
How can you make the implicit aspects of your brand explicit?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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