The Real Estate Investor Niche Can Give You The Advantage You Need...

Real Estate Agent with Chartwell Realty

There are many challenges agents and Brokers have to overcome today.


In order to implement the right solutions we have to identify the real problems facing agents and Brokers in today’s real estate market. Here are some of the many challenges agents and Brokers have to overcome today:


Today’s real estate agent is becoming more and more dispensable.

Today’s real estate agent population is decreasing.

Today’s real estate agent has ever increasing expenses while commissions remain the same, or less.

Today’s real estate agent is in a very crowded room. 


Here's how you can overcome these challenges... 


You need a niche that automatically sets you apart from the crowded real estate room and information overloaded internet that will instantly identify your value and show your prospective client you have the knowledge to help them solve their problem, get their needs met, all while none of the same is apparent with the other agents in the crowded room.  

By having this niche, your services will be sought after in today’s real estate market!




Having a valuable and sought after niche immediately sets you apart from the crowded room. Having a niche will show your prospective investor clients you are different, in a good way. Having a niche identifies you as a respected authority in your specialty field. Having a niche will cause investor clients to seek you out, rather than you trying to persuade them to work with you. Having a niche will give you ongoing and repeat business equaling more and more commission checks for less and less work and stress. Having a niche is a must for today’s agent’s long term survival! Your niche, like mine is, can be working with real estate investors as an investor’s agent. As an added benefit, you will also save a lot of money on gas and I will show you how.


I know for a fact that many agents do not work consistently with investor clients. I know this because when I first got started in investing about 11 years ago, I had a very hard time finding an agent who fully understood the needs of an investor client. I was new to investing and didn’t know what needs I had anyway!


As most prospective clients do, I would call or email agents in my local area for information. While most were very friendly and offered to help me find a house, only a couple (out of several hundred) knew anything about investing, had ever invested themselves, or worked with investors on a consistent basis. Most agents simply wanted to sell a house, get a commission check, and move on to their next client. While I guess I can’t blame them, they obviously didn’t understand the benefits or process of working with investor clients.


I ended up self-educating through trial and error, reading a lot of books, and jumping head first into investing. Fortunately for me, I did end up finding a great Broker to help me find investment property. He had many years of personal real estate investing experience and therefore was able to guide me through my own investing for the next several years. I know for a fact I made a 6 figure positive difference in his real estate commissions! Just one real estate investor can make a 6 figure difference in your real estate commissions? YES! I know this because I have done it both as an investor and as an agent working with investor clients who purchase multiple properties.




A real estate investor’s agent is a specialty trained professional who understands the process of real estate investing.


Let’s face it, real estate investors need a specialized real estate agent who understands all aspects of real estate investing. When you break a bone, you don’t go to a general doctor, you go to an orthopedic specialist. When you have heart trouble, you don’t do to a general doctor, you go to a cardiac specialist. Do you need braces? You don’t see your dentist, you see an orthodontist. There are important times in your life when a specialist is necessary. Whether it’s an experienced investor, or a prospective new investor, they need a real estate investor agent specialist to help them through all of the processes of real estate investing. Best of all real estate investor agents can help investors solve problems, many times before the problem even arises. At important times like this real estate investors can’t afford to trust just any regular agent.


You might be thinking “Oh any agent can work with investors it’s really not that hard”…


Unfortunately you are very wrong. Most agents don’t understand the specifics of real estate investing and therefore can’t offer their investor clients the real world experience and know how these clients need. I like to refer to this as the blind leading the blind. Have you ever heard that phrase before?


Fortunately, I have the right answers. I am going to show you how you can overcome all of the agent obstacles I mentioned above and even more in a very short period of time. Doing so will help you recover your good thoughts and positive thinking. I am going to give you the tools to regenerate your real estate business in 2016 and beyond. With the new knowledge and information I am going to provide you, you will set yourself apart from most of your competition and create for you a powerful niche for many years to come.


Want to learn how the Investor Niche can give you the advantage you need in today's real estate market?Download my (FREE) eBook 


My investor niche ebook introduces you to everything you need to know to become specialized in working with investor clients. In it you’ll learn how to set your self apart in a crowded room of agents, minimize your workload and maximize your earning potential.


Hi. I’m JJ. I’m a real estate Broker and agent who specializes in serving the investor niche, I’ve found great rewards in helping real estate investors with every part of the investing process.


I want to do everything I can to help you experience the benefits of working with investor clients, so I’ve taken everything I’ve learned over the course of my career and turned it into a detailed library of digital resources for you to explore.


More resources for real estate agents will be available soon. In the meantime, please download the ebook above to get a jumpstart on your Uncommon Real Estate education.


-JJ Pawlowski 


If you have any questions, feel free to contact me at any time.

Comments (7)

Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Oh any agent cannot deal with investors. I recently had an "investor specialist" ask me what a CAP rate meant. Really? and you're a "specialist"

Nov 12, 2015 08:27 AM
Thomas McCombs
Century 21 HomeStar - Akron, OH

Working with investors is a whole different business. Many of them have been watching late night TV, or have just come out of a Guru seminar primed and ready to make many mistakes.

Just knowing which investors are worth working with is a skill that takes a long time to learn.

Nov 12, 2015 10:57 AM
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

Just my two cents... The real estate agent is pretty critical to good investments as Real Estate Investors have so many different wants and needs.  My husband and I are RE Investors and focus primarily on buy / holds and flips, the different depends on the income variables and the amount of return based on a long or short investment. 

However, I have many other Investor acquaintances that primarily focus on Wholesaling and/or 1-4 investments.  You really need an agent that understands the intricacies of each type of RE Investment... That might mean having 2 - 3 different agents that understand that type of investment. I have found Bigger Pockets is a fantastic resource to find actual Investor Agents who speciliaze in different areas of investing.

I have not yet read your free info, but it seems like you specialize in flips. Great Job!


Nov 12, 2015 11:29 PM
JJ Pawlowski
Chartwell Realty - Kansas City, MO
The Real Estate Investor's Agent™

Thanks Rochelle for your comments and feedback. I personally specialize in flips, rentals, and wholesales for my own investing as well as my investor clients.


Thomas, you're absolutely right, it does take time to develop this niche. Most investors don't know what they are doing which is why they need a trained agent who does!


Karen, no doubt about it, some agents don't want to admit investor specialist might not be the correct label. Agents don't like it when they are wrong, right?!




Nov 12, 2015 11:52 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Regardless of your experience, getting another perspective in any field is always a good idea because you'll never know what you don't know until you discover what you didn't know by exploring your opportunities. 

Nov 12, 2015 11:56 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

The key to success in any niche is to learn all you can about it - it's your knowledge and expertise that sets you apart, not the label you give yourself. 

Nov 13, 2015 04:47 AM