Research and-or Promote - SEO Titles vs. Awesome Content

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I know there have been a few blogs out there about this keyword research information but maybe you need a little more help. You want to be found for your information and ultimately gain a lead but if you're being found for information no one is searching for there's little hope of an actual lead. Research that perfect keyword

This is where the research comes in. You need to find a phrase that is being searched for but that also has little competition. That's not an easy task. We use several different software programs (paid for) in order to find the best keywords and phrases for our customers. This is not just for the domain or basic website pages but for blogs and internal linking. All are strategies when it comes to creating engaging, searchable content that provides leads. 

If you're stuck on finding a blog topic it can help to research a phrase to see how many other sites are competing for it. Simply type in your phrase in "quotes" in Google and it will tell you how many other sites are using that phrase. However, it won't tell you how many people are searching for that. So if you search for "business insurance" and get 100 million hits, it's probably not the best keyword to use since there is just too much competition. But if you search for "business insurance for workers comp in Burbank California" and only 2 sites show up, then you won't have any competition but you may not have any leads either because people are probably not searching for that.

This is where it gets technical. You need to find the phrase that gets enough hits, enough searches but minimal competition. There are several websites that do this but none of them do this well without paying for it. Of course Moz.com does this but that's really spendy. We use Raventools.com after some research on the best tools and find that it gives us good results for adequate phrases. 

We have talked to people that say they show up for phrases but are not getting any leads. This is probably the case, they can search for their key phrases and they may show up on the first page of Google but if no one cares, they're not getting the lead.

 


 

BUT - there is another way to get leads from content - PROMOTE

If you want to be found in the search engines, research for the best phrase. If you want to talk about interesting topics without being too keyword specific you need to promote the content. This means sharing it socially anywhere and everywhere, multiple times and giving teasers to it in already well-trafficked sites and pages, and talk about it to others in your related field or get them to share it and talk about it. Promote your content

Like this: How to SEO Market on a Daily Basis

If you have a great topic, great blog post or information that you really want out there and that could create some serious leads, but may not have a keyword rich title, then this is the only way to really expose it for the best response. 

If you love it don't just throw it out there once; share it multiple times with different tag lines, catchy phrases on social media and different images. Pay to promote it on Facebook or Twitter; Pin it on Pinterest, share it on Scoop-it and Storify, talk more about it on Google plus and share the images on Tumblr. Yes, it's a lot of work but you put a lot of work into the post, right? You don't want it to just fade away into Cyberspace nothingness. Talk it up, get people to comment, share and be intrigued by it. Share it this week, next week and next month. 

So the next time you have an awesome post about "5 Reasons Your Home is Not Selling" you can promote it everywhere to get more leads toward it and more traffic to your website over all, even if people are not searching for that phrase exactly.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 01/22/2016 05:17 AM
  2. Winston Heverly 01/25/2016 11:51 AM
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Internet Lead Generation-How Best To Capture Your Audience
Getting Visible on Google. How To's
Tags:
seo
keywords
research
content marketing

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Rainmaker
33,113
Mark Piscitelli & Theresa Ziebro
Remax Trinity - Brecksville, OH

This is a really valuable blog post for all of us wanting to "get our names out there."  Thanks, Tammy.

Nov 12, 2015 09:22 PM #25
Rainmaker
131,195
J Perrin Cornell
Century 21 Exclusively, Wenatchee, WA - Wenatchee, WA
Broker, ABR, VAMRES

One of the best short blogs on the topic. Congratulations!

Nov 12, 2015 09:30 PM #26
Rainmaker
1,870,114
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

All the extra impressions you can make result in more listings, sales, whatever the target. Lots of splinters, segments to hunt down and score Tammy Emineth !

Nov 12, 2015 09:32 PM #27
Rainmaker
679,538
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Since I've only been blogging for a year now I didn't really have enough content to go back and share multiple times until now. I have just now started to repost and reshare some of my articles from the past year already. 

Nov 12, 2015 10:53 PM #28
Rainmaker
2,278,913
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Tammy Emineth ...for poster princess on the subject matter. Thank you T.E.

Nov 12, 2015 11:01 PM #29
Rainmaker
92,956
Patty Blackwelder
Twins Selling Real Estate - Lorton, VA
Top Producing Realtor-New Home Buyer Specialist

Great Blog Post on such an important topic. Being everywhere on social media and self-promotion is not an option if you want leads. Lot's of work is an understatement.

\

 

Nov 12, 2015 11:07 PM #30
Rainer
152,157
EKO KUNTJORO
remax noc - Yorba Linda, CA

Thank you for sharing a great info. Great topic.

Nov 13, 2015 03:15 AM #31
Rainmaker
1,394,659
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Thanks for the good advice. Sharing and sharing again is something we can all do with our existing content - I need to remember that! 

Nov 13, 2015 04:31 AM #32
Rainmaker
225,755
Krystyna Baty
The Real Estate Group - Torrance, CA
HONESTY TRUST TECHNOLOGY SERVICE RESULTS

Great advise!  Thank you for sharing.

Nov 13, 2015 06:30 AM #33
Rainmaker
602,792
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

Certainly is opportunity there. I have search google many times to see what shows up. Hate to pay per click. Maybe someday. Maybe Not.

Nov 13, 2015 06:40 AM #34
Rainmaker
2,595,760
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammy, You always knock it out of the park with your posts.  I am not a fan of paying for ads ... I do believe we can create our own leads with our content. Yes, it takes time ... but it is worth it!

Nov 13, 2015 10:42 AM #35
Rainmaker
1,077,478
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

This is fabulous advice, Tammy! I love that you can find great keyword phrases for people and help us all do a better job of promoting our best content.

Nov 13, 2015 11:36 AM #36
Rainer
182,056
Richard Robibero, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

I always believe that content is king. If you have original content people will eventually find you. It's not an overnight thing.

Nov 13, 2015 09:58 PM #37
Rainmaker
81,354
Jill Nelson
Jill Nelson Design Services - Palmdale, CA
Interior Design

Great info., thanks!

Nov 14, 2015 03:50 AM #38
Rainmaker
1,043,770
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Tammy, your SEO knowledge is amazing.  Oh how I would love to have access to those keyword software programs!

Nov 14, 2015 02:24 PM #39
Ambassador
4,059,204
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy Emineth what matters most is - which keyword/phrase is being searched often as compared to being unique - and part of only 2 results (which we only search for...lol!)

Nov 16, 2015 03:23 PM #40
Rainmaker
889,229
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great advice Tammy!  I'll review some posts and try it!

Nov 18, 2015 07:43 AM #41
Rainmaker
1,429,390
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post.  Those key words are the key to success and find the balance to get the visibility is a challenge.

Nov 20, 2015 03:46 AM #42
Rainmaker
740,902
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

I wrote a series of posts in 2012, pre prices again rising dramatically. They were  (Name of community)(Home or condo) For Sale Under $100,000. 

Now, that inventory is pretty hard to find. But a Buyer found me this weekend and we met and looked at couple things. 

Just gotta know what to write!

Nov 23, 2015 11:52 AM #43
Rainmaker
974,451
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Great blog post, Tammy Emineth .  I saw it on Debbie Reynolds reblog.   I thought I was following you but I wasn't, so now I am.  Don't want to miss any of your words of wisdom!  Thanks for the post.  

Jan 22, 2016 06:37 AM #44
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