Keeping in Touch with Clients after Closing

Real Estate Agent with Keller Williams Sonoran Living SA572600000

If you are a real estate professional getting those clients and closing the transaction is what we do. 

Then what?  For me, communication and keeping in touch with my past clients is more about building that relationship then asking for referrals (which is a definite plus and I do).

Many of my clients are first time home buyers that are very green about what to do after they move in and the sinks back up.  There is no property management company to call because they are their own property managers sort of speaking. I am there to assist with a plumber or a year later when the home warranty company isn't doing their job and my clients a/c isn't working and it's 105 in Phoenix. 

For me, once I close a transaction I stop by within a week with a closing gift and give them a couple business cards, one for them to hold on to and one to pass on to a friend or family member that may be looking to make a move in the next 6 months.  I remind them that even though our transaction is done, they're not getting rid of me.  If they have any questions or need anything even if it's not real estate related, call me-use me as a source.  I keep in touch with them by calling every few months and do a client appreciation twice a year for past clients and invite my vendor partners to come as my guest too.

Keeping in Touch with Clients

I believe in paying it forward and want to know what's important to my clients in way of non-profit groups that I can get involved with for them too.  We as Realtors have a great opportunity and venue to make a difference not only in our business but in a way to pay it forward.


What do you do to stay in touch with your past clients? 

If you're looking for a referral agent that will put your clients needs first, keep me in mind for the Phoenix area.


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Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Good morning Debbie,  great job,,,that is what all agents should be doing..Tks for sharing.

Nov 13, 2015 01:24 AM #1
Debbie Nieman
Keller Williams Sonoran Living - Ahwatukee, AZ
Let Me Dive into Your Real Estate Needs

Thanks Ronald- What do you do for your clients?

Nov 13, 2015 01:27 AM #2
Jeanne Feenick
NextHome Premier - Basking Ridge, NJ
Basking Ridge, Warren, Bridgewater Market Expert

I am working on doing a better job with my ongoing communication with clients - it is SO important and I have room for improvement.

Nov 13, 2015 01:41 AM #3
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Staying Top of Mind for referrals is very important

thanks for the post

Nov 13, 2015 07:22 AM #4
Nazir Abdulla
Re/Max Results Realty - Maple Ridge, BC

Yes definetly need to keep in touch with your clients. Just wondering what do you give as a house warming gift and the dollar value. Thanks, Nazir Abdulla

Nov 13, 2015 07:34 AM #5
Jill Winchel
Royal Shell Real Estate - The Koffman Group - Cape Coral, FL
We make it easy. You make it home.

You have some good ideas for staying in touch with past clients. I usually email or text every few months to say hello, check to see if they know anyone ready to buy/sell, even meet up for dinner/drinks with some of them as they're friends now. My clients do feel free to contact me for advice and vendor contacts for issues after closing. You want to stay in front of them for future referrals, as well as, provide information because that is our job.

Nov 13, 2015 11:55 PM #6
Theresa Akin

I send a Thank You card for allowing me to represent them and a VISA gift card they can use any where for what ever they want. Ilike the idea of the cutting board, though! When it gets close to the end of the year, I send them a holiday card in reference to their faith/religion with a note reminding them of the home owners exemption to be filed at the beginning of the year.

Nov 14, 2015 12:43 AM #7
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Debbie Nieman Really enjoyed reading your post.  I like many of your ideas.  I try to follow up with my clients a few days after closing and then again about a month later. Throughout the year I send a promo item and then at the end of every year they get a refrigerator calendar magnet. My clients love getting them and I enjoy the referrals I get on an on-going basis.  

Nov 14, 2015 12:50 AM #8
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Every time I read these kinds of posts I think "I need to do better" sigh

Nov 14, 2015 02:16 AM #9
Karen Johnson, Realtor, ABR
Addison Wolfe Real Estate - Doylestown, PA
"Bucks County PA Homes"

Hi Debbie, great post and good follow up!  I give my client a closing gift and then keep in touch with them with monthly newsletters and postcards, holiday greeting cards, birthday cards and a one year anniversary gift.  It helps with referrals and repeat clients :)


Nov 14, 2015 02:46 AM #10
Thessy Onyenedum
Atesa Properties, Inc - San Diego, CA

Debbie, I love,  "remind them that even though our transaction is done, they're not getting rid of me.  If they have any questions or need anything even if it's not real estate related, call me-use me as a source.".  That is so huge. Letting them know that we are here to help, even in non real estate matters is very caring. Many thanks for sharing.

Nov 14, 2015 05:29 AM #11
Patricia Kennedy
Redfin - Washington, DC
Home in the Capital

Debbie, this is such an important part of our jobs, and so few agents (myself inlcuded) do as much as we should in keeping in touch.

Nov 14, 2015 12:30 PM #12
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Debbie, I like the idea of delivering the closing gift later in the week, rather than the day of closing.  Staying in touch is essential.  I stay in contact by sharing information that is unique to former clients: restaurants and events of interest, neighborhood market reports, etc.  Past clients are encouraged to contact me for real estate and home related information.

Nov 14, 2015 01:32 PM #13
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I have been wanting to do a client appreciation party for a few years now..just seems like I am always too busy to plan it!  I like the idea of inviting vendor partners too

Nov 15, 2015 10:40 AM #14
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for the reminder Debbie. Keeping in touch is critical. I think it needs to be done in unpredictable ways to keep it from being seen as another of the same and ignored.

Best wishes

Nov 16, 2015 12:16 AM #15
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for these tips Debbie.    I stay in touch via e-mail - market updates, offers of referrals for various home owner services, and occaisional calls.    

I would love to know more about hosting a client appreciation party, if you'd be so kind as to write a blog about that!

Nov 16, 2015 02:14 AM #16
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