Balancing Act: How Much is Too Much When Responding to a Lead?
It can be difficult to discern how much response is appropriate when you receive a lead from your online resources. We all know that some response in a timely matter is necessary but what about follow-ups? We don't want to enter the realm of the annoying "telemarketer" bombarding someone's email constantly or calling all the time but then again we don't want to send a cold email and never send anything again and hope they reach back out to you. The balancing act is responding to your leads efficiently but also doing a follow-up call or email (if that is all you have) to assure that they received the information you sent to them. This way you can help prevent the lead from getting the chills from you and your company. Even if they are just the "nosy neighbors" you look professional for making sure that you relayed the information requested. Not every lead will turn into a sale but each lead can be an opportunity to show how you do business.
State Wide Realty Company
311 East Third St.
Farmville, VA 23901
434-392-6163
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