Realtors here is how to qualify Website Leads Easily

Services for Real Estate Pros with Morris Real Estate Marketing Group

Real estate agents, you have a website, which hopefully generates potential leads for you. However, not all these leads are of high quality. In fact, a significant portion may only have a casual interest in buying or selling a home – “tire kickers” as automotive salespeople often say. You do not want to waste time following up on poor quality leads.

So what is the solution? 

Add qualifying questions to your website response form. This form is the online information that website visitors provide when they sign up for your free report.

For example, let us say you offer a free guide on your website called, “25 Home Staging Secrets That Help Sell Your Home Faster.” When a prospect visits your website, they fill out a form to download the document.

In addition to the basics – full name, address, phone number, and email address – you can also require the prospect to answer two or three qualifying questions. Here are some sample questions you can ask:

What has prompted you to decide to buy or sell a home?

Have you arranged for a pre-approved mortgage?

How did you hear about us?

Answers to these questions will not only help qualify the prospect, but also give you valuable information that you can use when you follow-up.

“Wait a minute!” You might be saying. “Would these questions reduce the number of leads I get from my website?” Yes, they might. But the leads you will receive are more likely to be quality prospects… the kind that turn into listings. 

Takeaway Point: Consider putting qualifying questions on your website form. It is better to focus on a few good quality leads than dozens of poor quality ones.

Learn more about the real estate specific mobile websites we now offer through The Referral Marketing System.


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IRMA Beltran
Century 21 M & M and Associates-Turlock homes Real Estate - Turlock, CA
Your Real Estate Agent 4 Life Always there 4 You!

Great post, and good idea on adding the 3 questions. It should be quality not quantity we want to get from our sights.

Have a Wonderful Blessed Day!!!


Nov 17, 2015 03:09 AM #1
Morris Real Estate Marketing Group
Morris Real Estate Marketing Group - Toronto, ON
Marketing for realtors made easy!

Thank you Irma. Glad you enjoyed my post. Have a great day as well.

Nov 17, 2015 03:20 AM #2
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Lina - You make a great point. It is about quality, not quantity after all. I would much rather have 10 quality leads each month than 100 leads that you spend a great deal of time trying to reach, and they never respond.

Nov 17, 2015 06:17 AM #3
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

How true, When I started last year I wasted so much time. 

Nov 17, 2015 12:49 PM #4
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