As real estate professionals whose earnings are always dependent upon the size and quality of our sales pipelines, we’ve got to be thinking at least one season ahead. With Fall now in full swing, it’s time to start establishing a pipeline that will result in more winter closings. To see more business during this historically slower sales cycle, it’s important to amp up your game right now. Unfortunately, there is no magic button. There is no way to crack the code of real estate except to keep plugging away with your systems and processes no matter the season and no matter the market.
30 Business Growth Hacks
Do you want to increase your closings next season? Are you not sure where to begin? Here are 30 growth hacks—things you can be doing right now—that will help you to generate more fall business:
- Make warm calls to past clients, friends, and relatives. Ask if they know anyone who is considering buying or selling a home in the near future.
- Send texts or make calls to Internet leads already in your pipeline to see if they are still interested in buying or selling.
- Mail postcards offering a free comparative market analysis to everyone in your sphere of influence.
- Send Just Listed cards for your new listings.
- Send Just Sold cards for your recent closings.
- Send a free offer for a home valuation to your entire geographic farm.
- Invite the neighbors to an upcoming open house.
- Hold an open house.
- Knock on some doors.
- Drop off small gifts (such as Poinsettias) at the homes or offices of your top 25 referral sources.
- Take someone to lunch.
- Set appointments for coffee with loan officers, title and settlement officers, attorneys, inspectors and anyone else you know that might be able help you with co-marketing or generating new business.
- Get more active on social media.
- Start an Instagram page.
- Start a YouTube Channel (or add videos to your existing channel).
- Create a drip campaign for your sphere of influence.
- Boost a post on Facebook.
- Add every new person you meet to your database.
- Write and mail 10 personal notes per week.
- Create a hyper-local blog. Add posts weekly.
- Create a hyper-local Facebook page.
- Volunteer or sponsor an event or activity at the local elementary school or public park.
- Start an expired campaign.
- Start a FSBO campaign.
- Start a pay-per-click campaign.
- Create a campaign to seek reviews and testimonials.
- Update all of your online profiles.
- Host a client party.
- Rinse and repeat.
What’s Number 30? Get your free copy of my 2016 Real Estate Business Planning Guide. When it comes to real estate, business ebbs and flows with the seasons and with the sales cycles. If you want to have a constant flow no matter the season, you can refer to this list of growth hacks that will help you not only this fall and winter, but throughout the entire year.
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