An little (but big) idea of what to do during the Thanksgiving downtime.
Maybe you are doing a little online shopping, or you are resting in between meals. We have an idea of what you can do a few minutes a day to get your business the attention it deserves come January 1, 2016.
(Which is 40 days away, folks.)
Organize your database by placing clients into the appropriate groups in your CRM.
For example, if you have a cousin that bought a home in 2010, they should be in your:
- Referrals/Family Folder
- Sellers’ Folder
- 5-year-owners' folder
A good CRM will allow you to create custom groups.
Custom groups will strengthen your agent- to- client relationships because the content you are sending to your clients is specificto what may resonate with them. With our example, it is a close relative that bought a home 5 years ago. this cousin will receive neighborhood updates, so they have a solid understanding of the Potential Listing Price of their home.
When your database is properly organized you create less gaps and holes for clients to fall into in the future. These gaps and holes cause lost referrals and transactions. So if it is a downtime day or a rainy day, spend some time in your CRM.
Repeat business is often lost due to disorganization. Remember: one contact can be put into several CRM groups. Referrals are often lost due to disorganization. When a client falls through the cracks, their friends, family, and co-workers fall with them!
Again, create unique groups of contacts based off of your clients’ interests (i.e. – hobbies, sports teams, film/music buffs, family-oriented activities, newlyweds, etc.) If you need more ideas of groups, just reach to me. Customize your e-mail marketing, so that it reflects your versatility. Satisfy people’s varying interests.
Your AccelerAgent website is also an email marketing engine. If you are diligent about forming groups in your CRM, your site can quickly and easily send emails to appropriate contacts to touch base and generate leads. The AccelerAgent CRM includes hundreds of vibrant email templates. Set up those holiday emails now! Need help with text or subject lines? Reach out to me. I am here to help.
In addition to sending holiday greetings and market snapshots, you can send custom messages to your newly created groups.
This is so you can continuously connect with them on a personal level. You are not a robot. Prove this.
The contents of your CRM create your income. Without your database you would not be a real estate agent.
Another smart step to take on at the end of November, if you are not our customer yet? Make a cup of hot chocolate, take a seat, and take a test drive of our solution. Our staff will help you learn the tools in your AccelerAgent solution.
Here is a article on Contact grouping (with instructions). Click here.
Home addresses of your clients: so very, very important.
Spend 15 minutes a week accumulating the home addresses of everyone you know that owns a home. EVERYONE. This is essential to have if you rely heavily on e-mail for client outreach and bonding.
Why do you need people’s home addresses?
Seller’s Corner, Direct Mail, friendly visits, etc.
Never assume that the people in your database have not been contacted by another real estate agent or have not called the listing agent off of the “For Sale” sign in their neighborhood. In fact, the average person knows 3 real estate agents. Keep tabs on your clients by adding them into your Seller’s Corner system.
Send them neighborhood updates BEFORE they have a chance to call the listing agent down the street or BEFORE they Google the address of the listing and end up “you know where” (large syndication websites, hint hint).
Reach out to me directly if you have a question. I'm a real person. I answer each phone call and voicemail and respond to each email.
The more honest the feedback, the better! Don't be shy. I am here to help.
Have a restful, fun, and delicious Thanksgiving!
PropertyMinder's Community Manager