Whenever you have a closing, ask yourself where that customer came from. What ever the answer is, start to do more of whatever caused him to contact you.
I had a closing yesterday. Where do you think that customer came from? Guess! Was it a FSBO? Was it an expired listing? Was it a friend or acquaintance? Was it one of my loyal readers of my blog? Was it a floor call? Was it a call from a paid lead generating service? Was it a call from a "just listed" post card?
Yes, it was a call from a "just listed" post card. Mr Seller called me from a "just listed" post card in his neighborhood. He listed with me. We sold his property. I received a commission. I have never met Mr. Seller. He is just a voice on the other end of the phone and email. He lives five hundred miles away. He did not attend the closing and neither did I.
Here is my question. Should I send out "just sold" post cards? You know the answer. I have already sent out three hundred "just sold" post cards. The closing was yesterday. "Just Listed" and "Just Sold" are like owning a money printing press. If you are not doing "just listed" and "just sold", start.