Looking to build your brand in your local market?
Adwerx says they can help you do it. Launched in 2014, Adwerx provides agents with an inexpensive platform to use "remarketing ads" to boost brand awareness.
Feedback From Agents
Reviews and feedback I have seen from Agents is mixed. I have talked with a number of agents about the service. My first question is always "where are you sending the traffic?".
Why is that important?
Because too many agents are using the platform to send traffic to the home page of their website. This is a HUGE mistake. In this article you'll find the easy fix to this problem that makes Adwerx extremely effective for agents.
But first...
What Is A "Remarketing Ad"?
These are the ads that follow you around the internet. I contacted Adwerx and asked them "How does your service work". Here is the reply:
"We only show your ads to potential buyer and seller clients who live in the service areas that you are targeting and have indicated that they are in the market to buy or sell a home. This way, our ads are more relevant and more likely to attract the attention of your prospects.
Our ads target and follow individuals as they go to sites including (but not limited to) real estate sites like Trulia, Zillow, Realtor.com, plus non-real estate sites like NYTimes, CNN, Yahoo, local news sites and 100s more. This allows you to build a strong web presence..."
Adwerx Example & The Quick Fix
Let me show an Adwerx Ad that ran in my area.
This is a common Adwerx ad. They are large and colorful ads that are displayed prominently on a number of popular websites. I have found the ads in the NY Times, MSN.com, USA Today, Huffington Post, La Times, and many more.
These ads are seen by locals in the agent's area. And they are hard to miss. They place the agents business, face, and contact information in front of potential clients (Nice benefit, right?).
So what could possibly be wrong? Well....with a few modifications these ads will do much more for the agent.
Here are 3 Quick Tips To Using Adwerx:
- Strong Call-To-Action In The Ad
- Use A Highly-Targeted Ad
- Don't Send Traffic To Home Page
The goal of using Adwerx should be more than people seeing your ads. You also want people to click on the ad and convert the click into a lead. Using the 3 tips above will help.
The ad example I posted missed the mark on all 3 points. For starters, it has a weak call to action. Your basically asking people who are browsing the net to pick up a phone and call you. That's asking too much and will lead to a low conversion rate.
The 2nd issue is the ad isn't specific. It isn't "highly-targeted". Target specific groups and the ad will speak to them. This will catch their eye and increase the likelihood they click on the ad.
Issue 3 is the biggest problem. Upon clicking this ad I am sent to the home page of the agent's website. This is a problem because every agent website I see is not designed to capture leads on the home page. What happens is most people will visit the site for 10-20 seconds and leave. They will NEVER return. You will not get their contact information.
If the agent created a landing page designed to capture attention and leads it would result in a MUCH HIGHER conversion rate of website visitors into leads (This is a marketing FACT).
How To Create A Real Estate Landing Page To Use With Adwerx?
See postAprop.com for real estate landing pages. Easy setup. Pages in place for buyer and seller leads. Built in email marketing. Inexpensive. This service is designed to help agents create and manage lead generating landing pages.
Summary
The agents I've spoken with who love the results of Adwerx are following the points outlined here. For more information on using "Adwerx For Lead Generation" click the button below. It will take you to a page that contains ad examples to use, cost, and more details on how to effectively use Adwerx.
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