The front side of one of my jumbo postcard mail-outs.
There are a couple of agencies here in Dallas that spend many, many thousands every month advertising themselves and their agents in fancy magazines.
And then there are the national franchises that, in the main, spend very little to support and build the brand in the city.
A fellow Realtor who owns a successful franchise agency subscribes to a program that analyzes the sales and listings of ever member of our local MLS. He can pick a company by office, and see the volume each agent has sold and the gross sales of the office.
One of the interesting revelations is how many of those whose licenses hang in the companies that spend the thousands in fancy magazines, have not sold enough so far this year to earn more than a few thousand dollars for themselves and their agency.
A serious number of agents have not been on either side of a successful listing the entire year.
That appears to be somewhat different in the franchise agencies. More have generated a significant number of sales, and a lesser percentage have not listed or sold anything that produced a successful sale.
The members of the franchise agencies seem to be more personally involved in using minor print media and many postcard mail-outs to build their personal businesses.
I find myself wondering what, if anything, one can conclude from all of this?
Keller Williams Dallas Premier
Direct: 214 503-8563
Text: 903 306-5595