Print Media and Mail-Out Stuff

Real Estate Agent with Bill Cherry, Realtor 0124242

                                The front side of one of my jumbo postcard mail-outs.


There are a couple of agencies here in Dallas that spend many, many  thousands every month advertising themselves and their agents in fancy magazines.


And then there are the national franchises that, in the main, spend very little to support and build the brand in the city.


A fellow Realtor who owns a successful franchise agency subscribes to a program that analyzes the sales and listings of ever member of our local MLS.  He can pick a company by office, and see the volume each agent has sold and the gross sales of the office.


One of the interesting revelations is how many of those whose licenses hang in the companies that spend the thousands in fancy magazines, have not sold enough so far this year to earn more than a few thousand dollars for themselves and their agency. 


A serious number of agents have not been on either side of a successful listing the entire year.


That appears to be somewhat different in the franchise agencies.  More have generated a significant number of sales, and a lesser percentage have not listed or sold anything that produced a successful sale.


The members of the franchise agencies seem to be more personally involved in using minor print media and many postcard mail-outs to build their personal businesses.


I find myself wondering what, if anything, one can conclude from all of this?




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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

As a Keller agent- all I can say is that I am very glad I finally found my way to Keller about four years ago! 

Nov 20, 2015 07:26 PM #1
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

     The cost of magazine ads does not justify the ROI.  However, I would not venture to say that all "Print Media is Dead".   A postcard mailout or a neighborhood newsletter might be appropriate in some areas.

Nov 20, 2015 08:34 PM #2
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

There is so much media now....I think old school postcards are still effective. Grab their attention for just a few moments with a powerful message, its still effective!

Nov 20, 2015 09:27 PM #3
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi BILL CHERRY It is that old 80/20 rule. Twenty percent of us do 80% of the business. And postcards work, just ask Barbara Todaro 

Bill Roberts

Nov 20, 2015 11:54 PM #4
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

more than half of our listings are from direct mail marketing....recently, more homeowners are responding to online marketing offering a Free Market Analysis.....

Nov 21, 2015 12:39 AM #5
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