If Print Media is Dead, How will I Market a Horse Property ?
Well that's my dilemma or is it ? A decade ago I would have placed a very expensive photo
display ad in Horse related publications . Ten years before that , I would have placed Classified
ads in numerous local and regional Newspapers , hoping someone who had horses would see
them. Fast forward to today , very few people under age 50 still subscribe to a Daily Newspaper !
What's a Real Estate Agent to do ? Well that's where the synergistic power of the ACTIVE RAIN
COMMUNITY comes in !!! I'm looking for your sage advice and marketing savvy !
To date , besides the MLS, I have created an AR Blog post with multi photos and a call to
action - "for a complete MLS printout (including Photo Tour & Seller Docs) EMAIL me". (using
web capture to snag their email) . Next I have used the AR (provided) Social Media Tabs to
launch the post to that readership. I have created a short URL and posted it on various FB
Groups( I've joined) and Pages (I've LIKED). Finally I have found 3 Face Book Groups that
have 3,500 - 5,000 members(each) who are all about HORSES !!!(and posted the AR URL).
I now need the help of the Active Rain Community to take my game(and marketing) to
the next level ! Thanks for your help !
Michael J. Perry
KELLER WILLIAMS of Central PA
930 Red Rose Ct.#102, Lancaster, PA 17601
Longtime West Lampeter resident and Lancaster County Realtor!
SUBSCRIBE TO MY BLOG VIA EMAIL
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