If Print Media is Dead, How will I Market a Horse Property ?

Reblogger John LeCates
Real Estate Agent with Howard Hanna
Original content by Michael J. Perry

         Well that's my dilemma or is it ? A decade ago I would have placed a very expensive photo

display ad in Horse related publications . Ten years before that , I would have placed Classified

ads in numerous local and regional Newspapers , hoping someone who had horses would see

them. Fast forward to today , very few people under age 50 still subscribe to a Daily Newspaper !

What's a Real Estate Agent to do ? Well that's where the synergistic power of the ACTIVE RAIN

COMMUNITY comes in !!! I'm looking for your sage advice and marketing savvy !

       To date , besides the MLS, I have created an AR  Blog post with multi photos and a call to

action - "for a complete MLS printout (including Photo Tour & Seller Docs) EMAIL me". (using

web  capture to snag their email) .  Next I have used the AR (provided) Social Media Tabs to

launch the post to that readership.  I have created a short URL and posted it on various FB

Groups( I've joined) and Pages (I've LIKED).  Finally I have found 3 Face Book Groups that

have 3,500 - 5,000 members(each) who are all about HORSES !!!(and posted the AR URL).

      I now need the help of the Active Rain Community to take my game(and marketing) to

the next level ! Thanks for your help !


Michael J. Perry



930 Red Rose Ct.#102,     Lancaster, PA 17601

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Longtime West Lampeter resident and Lancaster County Realtor!


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Anthony Saunchez
Campa Properties - San Bernardino, CA
How can we be of service

You have done well. One more thing I would recommend for facebook, is facebook ads targetted to people whose interest is horses and in the age group and location you chose. Far less expensive tha google ads.

Nov 23, 2015 12:43 AM #1
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