Google Might Not be the Next Safari Default Search Engine
Better be optimized for Bing
Google has long been the main focus of SEO for websites as it dominates 67.6% of all domestic searches. But now that Google’s contract with Apple as the default search engine for Safari is ending this year, Bing and Yahoo fights for the coveted and expensive (about 1 billion a year) position. According to Search Engine Land, Bing will most likely take over Google’s spot as Bing already powers searches for Siri.
So what does this mean for you as a real estate agent?
It means that it is time to optimize your website for Bing. Because Google is a much more developed and experienced search engine, its crawler can take on more complexity than Bing’s infant crawler. Therefore here are some tips to help your website become more optimized for Bing:
>Get indexed: Submit your site to Bing So Bing can crawl the pages of your site. Bing does not update its index as quickly as Google so it will take some time. Of course, be mindful that the volume of pages of your website also factors into the indexation time. However, after 6-8 weeks and you still do not see your website in Bing, then use Fetch as Bingbot to find out possible problems.
>Must Have Features: According to Bing’s site, here are a few important factors to have:
*Page load time: the faster the better
*Sitemap: Remove unnecessary URLs. Make sure they all look clean.
*Redirects: Only use a 301 permanent redirect. It does not like 302.
*Media: Videos and audios can prevent Bingbot from crawling your site. According to Bing, use “a down-level experience which includes the same content elements and links as your rich version does.”
For the complete list of requirements: Click Here
>Relevant Title Tags: Bing prioritizes title tags more than Google does. Therefore, use relevant keywords in the title tags of all your website pages.
>Use Exact Keywords: As mentioned above, because Bing is young compared to Google, it still places great importance on exact keywords. Your best bet is to use exact words and phrases you want to rank for. WordStream is a great keyword tool for finding optimization.
>Just as Google has added a local business section, Bing places great importance on local listing. (This is especially important for real estate agencies) Enter your business information to Bing Business Portal to build up your local ranking.
Feel free to contact us at lance@realtytech.com for any questions!
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