Just a little observation.
Most car insurance commercials talk about their rates and how a good driving record is rewarded. I must admit, I don't really hear them anymore. Except the Allstate guy. What a voice. But I heard something today that caught my attention.
We don't check your credit.
It is well known in the industry that your credit is a factor in, well, everything. But it is not mentioned in 'polite' company. But this insurance company has found a marketing slogan that will garner them record calls.
Now, I have no idea of their rates. But the fact is with so many people's credit being tarnished with a scoring system that can very unforgiving, they have found a niche market that needs to be served.
Is this the future of advertising? Perhaps. It will take years for many to recover from being the proverbial roadkill on the highway of our current economic state.
With luck, it will not take so long.
"Luck is what happens when preparation meets opportunity."
Seneca, Roman philosopher, mid-1st century AD
Make your own luck. Or as Scar, from the Lion King sang, 'Be Prepared'. Still my favorite Disney film.
For more information contact:
Tara Colquitt, Consumer Credit Advocate