Its December, it must be "Squirrel Time"

Managing Real Estate Broker with Full Circle Property Management

I often watch the squirrels outside my window and wish I had an office full of employees that worked as hard as squirrels do!


But in December I notice they work extra hard at finding food and hiding it for the cold days ahead when they will be hungry, knowing that winter is not the ultimate time to get new food.


What does this have to do with your business you wonder? Well there is a good chance that not many buyers have time to buy in December, and few sellers prefer to have buyers trample through their home over the holidays. Therefore many agents relax, shop, clean, and take time off.


But what if you took a page from the squirrels? What if you warked hard this month gathering and hiding your food for January and February? How successful would you be then? So here is an idea for you-think like a squirrel in December!


How? Well, make contact with all past clients from the beginning of your time in real estate with an email, a call, a flyer, something. Purge your address book, write blogs, update your website. Send out reminders to all this years sales about tax writeoffs of home purchases. Don't send Christmas cards, but be different and send out New Year cards.


If you don't hide your food for the winters' cold, what will you eat in February? Take a lesson from the squirrels and work on this winter's leads now!


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Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Dennis Swartz ,  Great advice. Many of the animals we see, plan ahead...

And they say we are the superior species!

Nov 27, 2015 10:36 PM #1
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Dennis. You're right......the squirrels know and work really hard.

Nov 27, 2015 10:44 PM #2
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

Yup! I do this... my version of a call, flyer, email is to touch base with my real estate agent clients and summarize or synopsize for them each of their smarteplanned properties market performance  in comparison with the MLS data ... ie your DOM was 17 and avg DOM for this neighborhood per MLS was 43, etc.   I also send out enrollment forms now allowing them to purchase blocks" of discounted sqft for the next year. Depending on what tier level they choose, it can drop the price anywhere from 15% to 35% for next year.  I'm a big believer in New Year's cards ... they don't get lost in the volume of cards during Christmas and "Wishing you a Happy and Prosperous New Year" is always approprate and appreciated in a business setting, and so easy to topically personalize .. "You  blew me away when you sold 1821 River Oaks Blvd in only 19 days --wishing you more like THAT one!"

I sooo agree with you.. time to  get squirrelly.

Nov 27, 2015 10:54 PM #3
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Dennis. We can learn much from all the animals, but my mission is to do not less business in the winter months, as there will always be lots of opportunities.

Nov 27, 2015 11:35 PM #4
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Excellent analogy, Dennis.  I always get much busier during December as it seems that many other agents become much harder to reach.

Nov 29, 2015 07:27 PM #5
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


The squirrels on the job getting their food supply for the winter.

Good luck and success.

Lou Ludwig

Dec 02, 2015 10:51 AM #6
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Great points Dennis Swartz. I never have thought acting like a squirrel could be beneficial to my business. I was wrong!

Dec 08, 2015 04:09 AM #7
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I too, love the idea of Happy New Year cards.  Years ago I used to send myself a New Year a New You card reminding myself that if I shoot for the moon, I'll land amongst the stars!  We all need to be our best cheer leader and know that we can control our year.  Fear and Faith cannot occupy the same place!

Dec 13, 2015 01:57 AM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dennis - we can certainly learn from the squirrels.  This is the time to prepare for 2016.

Dec 13, 2015 07:37 PM #9
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

I too discovered that what you do in December and January determine your productive for the entire first quarter.

So, Next time someone calls me Squirrely  I am going to breakout into my Happy Dance!  

Jan 16, 2016 11:21 PM #10
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Dennis Swartz

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