Selling Homes Other Realtor's Couldn't Sell!

Real Estate Agent with HomeSmart Lifestyles-Fountain Hills AZ Real Estate

I work with HomeSmart Premier and I am developing a niche for selling homes that other Realtors couldn't sell. It came quite by accident as I was not prospecting for expired listings. I was hired this year by 5 different home owners who actually found me online, to sell their homes. All the homes had previously been listed with other brokerages and not been sold after many months of them being on the market.  

My most recent listing went under contract in just 11 days after previously being listed on the market with another agent for one year with no offers and minimal showings. The home owners said the previous agent told them to sit tight. Hmm, sit tight and wait for what? I take a very proactive approach to selling a home, too many agents are anxious to take a listing at any price just to have a listing. My job is to get the house sold not sit on a listing for months on end. If a home isn't selling, there is a reason for it, figure it out and make the necessary changes to bring buyers in. So what does it take to get a home sold in today's real estate market?

I refer to the 3 P' when selling a home, Price, Presentation and Promotion.

Price is the number indicator of whether a home will sell quickly or not. There's the price the owners would like to get, the value buyers would like to offer, and a point of agreement which can result in a sale. If the pricing isn't right all the marketing in the world isn't going to sell that home. Pricing can be fairly straightforward when determining value except when inventory is low. When there hasn't been many closed sales in a neighborhood, finding comparable properties that have sold can be quite challenging. I have become very skilled at determining market value and it doesn't hurt that I have an unique advantage, my husband is a veteran residential real estate appraiser with 23 years experience whom I lean on when needed. You have to find the sweet spot in pricing to get the buyer's in. Realtors set the price point, but the buyer's really determine the value. Find the happy medium and the home will sell!

Presentation is another important part of the selling process. Besides making a home sparkle, I also recommend that home owners meet with a professional stager before going on the market. Staging can make a huge difference in whether a home sells quickly or not. According to the National Association of Realtors, there will be a potential of a $400 return in every $100 invested in staging a home. The cost of staging is always less than the first price reduction. Staging is extremely important for vacant properties, most home Buyer's have a hard time visualizing what a home will look like with furniture if left vacant. Sellers pay for all staging costs, which includes a consultation, staging fee and furniture rental, price is determined by the square footage of the home.

Promotion is the marketing it takes to get the most eyes on a property. Professional pictures are a must when selling a home. With 90% of home buyers starting their home search online pictures are the first thing a potential buyer sees. I always hire an experienced photographer who knows how to capture the best features of the home and present it in the right way. Viewing homes online is one thing, getting people to view the home in person is another, that is why this step is so crucial. There is only one chance to make a good first impression, don't get passed over!

I live and work in Fountain Hills but also do business in Scottsdale and the surrounding communities. I have been licensed since 2004 and have closed over 200 transactions since starting my real estate career in the Chicago suburbs. 

Need assistance with your real estate needs? Call me today at 480 888 6708


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Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

I can see how this can be a lucrative niche for you.  No telling why it didn't work with the first agent .. doubtful the story the sellers have would be the same story as from the agent.  Working in your favor is it's highly  possible sellers are more motivated to LISTEN and ACT upon the suggestions you make in marketing and selling their property (and might've well ignored the first agent). Experience usually wins out. The early bird may get the worm but it is the second mouse that gets the cheese.

Nov 30, 2015 08:47 AM #1
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Patti Irwin

No Pressure, No Sales Pitch, Just Expert Advice!
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