Producing quality real estate videos does not require having fancy equipment and a degree from film school.
As a matter of fact, most Realtors® walk around with a high definition camera in their pockets every time they leave home. The smartphone has come a long way. If supplemented with a few inexpensive items, your mobile device will make your real estate videos look professional and boost your brand’s image.
Let’s first start off by saying that listings and virtual tour videos should still be done by a professional if this is in your budget. However, if you’d like to have a bigger presence in the video marketing space, a few small tweaks and investments can up your game quickly.
You don’t have to be James Cameron, but you do should avoid holding your device vertically. Those black bars on either side of your video—they’re a huge turnoff to your audience. Hold or set your device side-to-side, not up-and-down. Shaky camera work can also make your audience click away. Invest in an inexpensive table top tripod and combine it with a smartphone adapter.
Newer phones and tablets do a pretty good job at making up for poor lighting. In situations where lighting conditions are dim, there are some easy, inexpensive fixes. Taking the shade off a bedroom lamp is just not going to cut it. Nothing makes your video (and the image you are trying to portray) look instantly amateurish like bad DIY lighting. Invest in an inexpensive video light that can make all of the difference. A compact LED video light that works on a rechargeable battery can make your real estate videos look insanely more professional.
High-quality audio is perhaps more important than lighting and camera work. Your audience will not watch your video if they cannot hear you clearly. Stop using your in-camera microphone. It doesn’t matter if you have the fanciest phone or tablet on the market. Using the built-in microphone will make your beautifully shot real estate video sound like it is recorded in a 1970’s era phone booth.
Again, shoddy audio can be fixed with a small investment. A great-quality lapel microphone that connects to your phone can be had for less than $20. Your audio will instantly sound better, and you’ll be able to talk in your normal tone of voice without worrying that the mic isn’t picking you up. Also, it looks a whole lot more professional than recording with your earbuds attached.
Don’t Be Boring
A lot of real estate agents protest that they can’t do video because they aren’t extroverted, they aren’t loud, or they don’t look perfect on camera
Well, guess what? You don’t have to be any of those things to have an engaging real estate video.
What you do have to be is passionate. Your personality and natural love for helping clients with the housing needs is what needs to come across. Clients are looking for a Realtor® that has a great work ethic and welcoming demeanor.
Do Not Wait Until Everything is Perfect.
Sure you want to produce great videos that represent your brand, yet so many Realtors® wait until all their stars have aligned to begin. The majority of agents are not doing any video marketing because they think that video quality, lighting, audio, and a script have to be perfect. While those elements help, you will never get them right the first time. In fact, it may take a few tries until you get the hang of it. However, after a few practice runs, you’ll be churning out great real estate videos more often than anyone in your office.
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