The Ever-Elusive Golden Star - Being Featured on AR

Real Estate Agent with Fathom Realty West Sound WA State 52404

A member recently posted in the Q&A section here on ActiveRain, and basically asked the question, "Why don't my posts get featured?"

As someone who has participated on this platform since its inception, I can tell you that this has been an on-going topic of tremendous debate, angst, and mystery.

I once had the distinct pleasure (or pain) of being one of those tasked with 'featuring' posts, first as a volunteer moderator, and later as a member of ActiveRain staff. Since the very beginning, there has been a love-hate relationship with 'Goldy.'

Allow me to offer a few thoughts and suggestions as they relate to being 'Featured' and the Ever-Illusive Golden Star:

1. If you want to get 'Featured," - simply send Bob Stewart tickets to any major sporting event, preferably the Seahawks...(just kidding, obviously)

2. Focus on Your Intended Audience and Write for Them - while receiving Gold Stars is nice, they don't pay the bills. It's nice to get the praise and affirmation of your peers, but you can't put that in the bank. Our primary purpose for blogging should be to attract potential clients through the content we generate. That's the end game. The bottom line IS the bottom line! Our goal should be to write crazy-good hyper-local content that leads to closed transactions, not articles that garner platform popularity.

3. If You Think Your Writing is Really Good, It Probably Isn't - Not trying to be overly critical here, just honest. It takes time and effort to become an effective writer/blogger. Many times what we think is valuable, creative content simply isn't. Good writing demands an intimate understanding of your target audience, and what information/content is important to them. In addition, that information/content needs to be conveyed in a manner that intrigues, engages, and solicits action/response.

4. Give and You Shall Receive - it has been my experience that those who get 'featured' the most (receive), are those who participate (give) the most. By this, I mean engaging in commenting on other member's posts, welcoming new members, participating IRL Meet-ups, etc. One of my heroes here in the Rain is Margaret Rome, Baltimore Maryland. She has called me personally by phone on occasion, just to say "Hi!" and to connect on a deeper level. If you want to get 'Featured,' come with an attitude of contribution, rather than 'what's in it for me.'

5. Getting 'Featured' is like Peter Sellers in "Being There." - in the movie, "Being There," Peter Sellers plays the part of a simple-minded gardener who quickly rises to a position of prominence by simply being in the right place, at the right time. The mystery-factor of being 'Featured' here on ActiveRain many times relies upon chance and a stroke of luck. With literally thousands of articles being published here everyday, it's a lot like playing the Lottery!


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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. TENNESSEE HOME TEAM 12/05/2015 12:12 AM
  2. Praful Thakkar 12/19/2015 06:26 AM
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It's true about the participation.... those who participate the most get the most features. 

Dec 05, 2015 10:53 AM #53
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I see no common thread in how the stars get presented aside form posts that allow others to get a better feel for making ActiveRain work do have a good chance of starring

Dec 05, 2015 11:08 AM #54
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  It's always a thrill to get that email notification when your Blog is featured! 

Dec 05, 2015 11:41 AM #55
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

This is good advice and guidance, thanks for illuminating the always confusing issue.

Dec 05, 2015 06:44 PM #56
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Thanks for your thoughts!!!

Focus on Your Intended Audience and Write for Them

Give and You Shall Receive 

Dec 05, 2015 08:47 PM #57
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

It is more thrilled that you hear from a rainmaker or an ambassador to engage in a friendly conversation.   I got two calls lately. 

To be featured or not featured or constant eMail you made the home page is just an assurance someone likes your blog.  In that respect, I like to see what I wrote or blog that made the difference. I don't have a clue.

Sam Shueh

Dec 05, 2015 08:54 PM #58
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

Such a great explanation of the potentially unexplainable. Side note -> I recently looked through my archives an deleted some outdated posts. After feeling I had tidied up my blog I discovered I had tossed five goldies. Oops.

Dec 06, 2015 01:22 AM #59
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Who does not like a Featured post.  It's like wearing a badge of AR honor ... or is it?  I just do not understand the selection process ... some posts I've written that I thought were ... well .... "crappy" were featured.  Others I thought were "feature worthy" were missed by the Feature Fairies.

Dec 06, 2015 01:50 AM #60
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Great advice. The key I think it also to write as a conversation, make it easy to read and understand and I like to think, fun. 

Dec 06, 2015 02:50 AM #61
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

And of course writing a post about being featured is a good way to be featured. LOL

Dec 06, 2015 02:50 AM #62
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rich, you are SO correct, those silly gold stars do not pay the bills.   I know I am not a prolific writer, but my neighborhood posts and market reports along with Q & A for the public get my phone to ring.   That is all that counts!  

Dec 06, 2015 02:54 AM #63
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Rich love the analogy to 'Being There' - perfect. So many covet that illusive gold star and that's all well and good but we know it's hyper local etc that is what makes those phones ring.

Dec 06, 2015 04:59 AM #64
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

If you write it, they will come.  Or is it build it?

Dec 06, 2015 09:11 AM #65
Nattalie de la Mothe
Maximum One Greater Atlanta Realtors - Atlanta, GA
Selling Atlanta Homes like a Boss

I agree, an attitude on contribution and not just what is in it for me! 

Features, to me, are blogs that educate, start people thinking or provide useful information that others can benefit from.... 

Dec 06, 2015 12:20 PM #66
Kelly Hagglund
The Kelly Group Real Estate - Newberg, OR
SW Portland Real Estate Expert

I think rules #1 and #5 are the best! Certainly good guidelines to blog by :)

Dec 07, 2015 02:57 AM #68
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I'll take one solid cash buyer over 100 gold stars any day. Go Pack Go!!

Dec 07, 2015 03:42 AM #69
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I enjoyed the one featured blog I had.  Looking forward to coming up with something worth getting featured again.


Sorry Bob, but I can't buy tickets to the Seachickens, but if you want to see a real team I'll get you tickets to the Cowboys... and I'll join you!

Dec 07, 2015 01:37 PM #70
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I agree with the comment that it is a mystery as to how to get featured.

Dec 10, 2015 12:39 PM #72
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Rich Jacobson I remember the days when I used to think - hey, why am not getting the Gold Star?

(And realized that I need to do something better than what I am doing NOW! Just because I feel my post is better than others does not mean anything....)

Dec 10, 2015 02:37 PM #73
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rich - You are absolutely right. While getting featured is a great feeling, we really should be focusing on attracting more people to our business. Also, actively participating in the community without asking for anything in return can't hurt.

Dec 20, 2015 03:21 AM #74
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