About a year ago I wrote a blog post about a local subdivision. It was just one of those posts that you do without much intention behind it other than providing local information, SEO, etc.
I have received more phone calls on that post about that subdivision than any other post that I have written since I started blogging.
This particular community has special attributes which make it appealing for a particular subset of buyers.
So, after a year of hints from the market I'm planning on jumping into this NICHE with both feet.
Starting now. I'm in the information gathering phase as I can no longer ignore what the market is asking me to do.
I will be posting about all of the communities in the area that fit this special demographic as well as doing direct mail to the homeowners already living in these communities to generate listings.
If you have any helpful advice about developing a niche for a special sector of the market, I would love to hear your words of wisdom.

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