Would like your ideas with tranning class on "MARKET YOURSELF"

Real Estate Agent with Craft Real Estate

I will be doing a training class Thursday on how to marketing yourself.  I have new agents and seasoned ones who will be attending.

With today's market I think it is important for Realtors to market themselves not only thier properties.

In our small area of Crawford and Sebastian County there are over 1,500 Realtors competting for listings and sales.  The old days of sitting in the office and waiting on floor calls are gone.  If you want listings and sales you have to get out and hussle.  A lot of people still think Realtors go to the office everyday and magically come home rich.

I would like some input on what you think is a great way to market yourself and what has worked for you.  I would greatly appericate it .


Debbie Severson



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Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA


I don't have as many years experience as a realtor as some people in my office, but I think I have done some of the best work in marketing myself beyond the usual farming and print advertising.

During our orientation meetings for new agents/members of our realtor association, I am often asked to talk about what it's like in the trenches.

Here are some ideas I share with them:

  • Develop or adopt a system --- you have to have a target to aim for. Whether you subscribe to Mike Ferry, Working by Referral, By Referral only, etc. make sure you adhere to the most basic principles and track your progress
  • Harness the power of the internet. It's a way to not only share information, it's one of the best ways to market yourself. Check out www.point2agent.com and get their free website service. Read/attend their tutorials on marketing online. As you get better, you can upgrade your service. But start somewhere.
  • Buy the domains that make sense for you. Like HomesInCrawfordCounty.com or something like that. Since domains are inexpensive, get as many as you can without busting your budget. Then have all these domains forward to your main domain for your website
  • In every print material --- flyers, business card, newspaper/magazine advertising, etc --- always include your email address and your website. Get a sign with your website domain that you can adhere to your primary vehicle.
  • Have a mantra or slogan and stick with it. For God's sake, stay away from "Making your dreams a reality!" Too common, too trite and overused.
  • Wear your realtor pin and name badge everywhere, You'll be surprised at the conversations you can generate.
  • If you're doing an open house and/or you have a listing, post it on free websites like craigslist, active rain, trulia, zillow. Those are just some of the places where prospective buyers and sellers visit. Remember that over 80% of buyers go to the internet when they look for real estate.
  • Make your listings online pop --- use design templates from www.postlets.com and www.vlyer.com
  • Make a list of all the people you know, especially relatives. Make sure they know you are in the business. Then periodically call them, send them notes, ask them for coffee or lunch, spend time with them. And always, always ask them to refer you if/when they know someone who is looking to buy or sell.
  • Participate in discussion forums like ActiveRain, Trulia, etc. You will pick up loads of good information
  • You could spend a ton of money and time farming areas, but wouldn't it be just as rewarding to farm your circle of assoicates and THEIR circles as well?
  • If there is a local Business Networking International and there isn't a realtor in the group, join and be the ONE realtor (only one member of a profession is allowed to join a group)
  • Don't forget to continue getting educated --- attend seminars, get another accreditation.
  • If you haven't read it yet, get the book "21 Things I wish my broker told Me" --- can't remember the exact title, but this book is full of great ideas from top producers. This became my beginner's bible.

I'm sure others will have more to add. But this is a start.

Good luck!

Apr 22, 2008 05:25 AM #1
Debbie Severson
Craft Real Estate - Van Buren, AR

Hello Pacita,

I thank you for your time.  I plan to use several things from your blog.  I didn't get others respond but the information you shared with me is greatly appreciated and will be put to use.  I read your blogs often and want to thank you again for sharing.



Apr 23, 2008 08:50 AM #2
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