Real Estate postcards might seem like a throwback in this day and age. It might not be as tech-savvy as Twitter marketing, or as innovative as interactive QR codes. It’s not as glitzy as billboard banners. Real estate postcards may not be any of those things, but in many ways, they’re better. There’s many reasons why real estate postcards have endured the test of time. Let’s take a look at a few of the reasons.
This article was excerpted from our complete guide to Real Estate Postcards at Fit Small Business, which includes details on the types of cards available, designs used on real estate postcards, and cost estimates for real estate campaigns.
Why Real Estate Postcards?
Targeted
Unlike with billboards, you can target your postcards to a specific demographic. Whether you use a mailing list you’ve personally curated, or one that you’ve purchased from a reputable service, you can target only the people who will most likely respond to your call-to-action.
Break Through the Clutter
Postcards are the epitome of a brief, punch message. Instead of sending a letter that your potential clients must open to read, your postcard is already opened. You lessen the clutter in the mailbox and the possibly that your letter will be thrown away with the junk mail.
Relatively Inexpensive to Do in Small Batches
The average price to do small batches of real estate postcards is less than $1 per card. This price includes printing and mailing with associated postage costs. Of course, the number skews much lower as you order a higher amount of postcards.
Helps You Get Leads
Real estate postcards plant a seed. Realistically, don’t expect to receive a huge amount of traffic after your initial round of postcard mailing. Instead, consider it as an investment. Postcards help you get a few leads in the short term, but where they really shine is in the long-term. The more a potential lead is exposed to your business, the more of a brand awareness you develop.
Shows Your Marketing Chops
When you send real estate postcards with current listings, it communicates something even stronger. It shows potential sellers that you spend money on marketing. Why is this important? It conveys the message that all of your clients are treated to an aggressive marketing campaign, so the seller may feel more confident in choosing to work with you.
For all these reasons, real estate postcards can be a surprisingly effective way of reaching potential buyers and sellers. You can read more in the Ultimate Guide to Real Estate Postcards at Fit Small Business.
Comments(0)