7 Special Holiday Marketing Ideas for Realtors

Real Estate Technology with IXACT Contact Real Estate CRM

The holidays are a crucial time of year for REALTORS® to market to past clients and prospects. It may be difficult because this is the time of year when your work calendar suddenly opens up. But your past clients and prospects are busy with their own holiday events and to-do lists, so that can leave you feeling stranded!

Would you believe me if I told you that the holidays are one of the best times of year to grow your business? It’s true. The reason is because this season offers countless opportunities for you to make a valuable impact in the lives of your real estate audience. Use these unique holiday marketing ideas for Realtors to start building and nurturing relationships with real estate prospects and past clients.

Coordinate a holiday-themed event for family fun and facetime.

If you’re already blogging and sending out email or direct mail newsletters, try including holiday-themed content for this special time of year. Some examples are a roundup of the area’s best light displays, holiday concerts and plays, interior decorating tips, outdoor decorating tips and more. The key is to provide value to your real estate readers while also focusing on this special time of year.

Become Santa Claus for a day!

You probably already know it’s a good idea to send past real estate clients a small gift this time of year.  But here’s a little twist to this idea we learned from Inman. This year, send “happy mail” instead of a traditional package. Happy mail is when you send an item through the United States Postal Service without putting it in a package. It has to weigh less than 13 ounces, but otherwise all you do is place the stamp directly on the object and pop it in the mail. Some holiday ideas: a canister with tape and labels for wrapping presents, a small wreath, a cute ornament (nothing fragile, of course), or even a holiday storybook if the client has small children.

Share well wishes over the phone.

It’s never a bad idea to simply pick up the phone and wish your client well during the holidays! Thinking of them and simply wanting to wish them happy holidays is a kind and stress-free way to stay top-of-mind. It’s a good practice for Realtors to call their top contacts once a quarter anyway, so make this your quarter four call.  Use your real estate CRM to remind you when it's time to reach out to your past clients and prospects with a friendly phone call.

Treat them like family (at least when it comes to your holiday card.)

If you’re going to send your contacts a holiday card, why not step up your game? Send the same type of holiday greeting that you’d send to your family and friends, and make sure to include a handwritten portion. This will make the contact feel much more appreciated than a generic card would. It shows them you’re willing to take the time to write a note and include them in your inner circle. That goes a long way.

Host a holiday contest on your social media channels.

If you have an active social media presence, don’t neglect your social followers this winter. One way to get them to engage during this busy time of year is to host some type of holiday contest. Ask your followers to share photos of their homes decorated for the season, and whoever’s photo gets the most likes, wins a prize. Be creative. The key is to get your followers talking and sharing so that you can stay top-of-mind among them and potentially grow your followers among their friends and family.

Highlight the importance of giving back to the community.

If you participate in any volunteer or charity organizations and events during the holiday season, don’t hesitate to share your experience with your contacts. It’s important to share community stewardship – it shows you truly care about the area and the people who live there. At any open house or real estate event you host during this time of year, ask for donations for charities like Toys for Tots, The Salvation Army and food collections. Then get the message out to your contacts so they can join in, too.

The holidays aren’t a time to stop marketing yourself and generating leads. Rather, it’s time to take it up a notch. Try IXACT Contact FREE for 5 weeks and start growing your business today!

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  1. Praful Thakkar 12/19/2015 04:05 PM
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Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Thanks for your comment Anna Valencia Tillery! 

Dec 10, 2015 05:40 AM #3
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

One of the hardest for most people is still picking up the phone.  Contact sport though.  Put on your head gear.  Think people like that, getting a call just to say happy holidays.

Dec 10, 2015 07:33 AM #4
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Great ideas for holiday marketing ideas.  Holiday past client parties are definitely a good idea.

Dec 10, 2015 07:54 AM #5
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Nice post, Rich Gaasenbeek .  I hope can keep the spirit of giving alive into the New Year and beyond!  Merry Christmas!

Dec 10, 2015 01:01 PM #6
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Rich Gaasenbeek holiday party and become Santa....great ideas, let me see if I can implement that...

Dec 10, 2015 02:13 PM #7
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Rich Gaasenbeek ,

Congratulations on a much deserved featured post! Your tips are certainly worth trying..thanks for sharing. I just subscribed to your post!

Dec 10, 2015 08:11 PM #8
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Done! we have an annual Christmas party and invite everyone, this always leads to plenty of follow up coffees and lunches. I love the ideas you presented.

Dec 10, 2015 09:33 PM #9
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Lets all meet at Rich Gaasenbeek 's after the post and practice these worthy behaviors

Dec 10, 2015 10:45 PM #10
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rich Gaasenbeek Excellent tips in keeping with the spirit of the holiday season.

Dec 10, 2015 10:50 PM #11
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Hosting a Christmas give-away contest is exactly what I'm doing. I already put out my blog post and blasted it out on my social medias. I'll continue to remind my audience about it until the day a winner is chosen. 

Dec 10, 2015 11:40 PM #12
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

These are all great ideas, and I am doing most of them already.  Still I need to take it up a notch to bring in even more Winter Business.

Dec 10, 2015 11:53 PM #13
David Jones
BuyersAsk.com - Aliso Viejo, CA

Rich, you have great ideas for marketing during the holidays. I especially liked your last one on "giving back". That is something we all should doing. Dave 

Dec 11, 2015 02:27 AM #14
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Great tips! I hadn't heard about the happy mail. Is it a lot more expensive than normal mail? 

Dec 11, 2015 04:21 AM #15
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Rich ... great post, congrats on the "Gold" and featured to the group:

Addicted to Active Rain

Dec 11, 2015 05:56 AM #16
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

All good suggestions for celebrating the holidays with our clients. 

Dec 12, 2015 02:26 AM #17
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Rich, I am inspired. Great tips for the Holidays. I like the Social Media Contest. I will give it a try.

Dec 12, 2015 03:11 AM #18
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

IIt s a nice time of year to do little things to our sphere and clients to let them know we appreciate them

Dec 12, 2015 11:06 AM #19
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

All good tips to think about to spread more Holiday Cheer and show appreciation to our clients. 

Dec 13, 2015 12:02 AM #20
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Rich Gaasenbeek These are excellent holiday marketing ideas for Realtors.

Dec 20, 2015 02:07 AM #21
Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

Great ideas for holiday marketing.

Dec 26, 2015 06:31 AM #22
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