Real Estate Agent Recruiting Facebook Ad Formula

Real Estate Technology

Recruiting Real Estate Agents With Facebook

Real estate agent recruiting is no small task, but luckily finding new agents can be made easier with a targeted Facebook ads.

Facebook gives real estate brokers and recruiting managers a powerful targeting tool within the ads manager. I’ve found it best to drive agents to a mixer where you can see them face-to-face. To do this, create an event using your Facebook Business Page.  I will show you the targeting formula in the video below.

Go to a local pub or restaurant and see if the proprietor will give your attendees a free or low-cost appetizer.  Most restaurant owners are open to this if you schedule your event mid-week when they are slow. You will bring traffic to their establishment, and your attendees will order beverages or full meals to follow their appetizers. It’s a win-win for both you and the venue.

Once you have your real estate agent recruiting venue set, it is time to create your Facebook Event. If you are unsure how to create an event, click here for instructions.  Do not put the word recruiting in the title of your event.

Your goal is to

  • Get agents into one setting
  • Build rapport
  • Discuss their challenges
  • Gather contact information
  • Follow-up

Now comes the fun part. Creating an ad that only real estate agents will see.  Below is a video that shows you how to do this step-by-step using Facebook’s ad manager.

Real Estate Agent Recruitment Facebook Ad Formula Video


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This article was written by me, Noah Mandel. The article originally appeared HERE on my Real Estate Marketing Blog, Winning Agent Mastermind




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Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Good stuff and very relevant. I need to add at least two high quality Realtors to my team.

Mar 04, 2017 07:51 PM #1
Erin Bates
CMG Financial and Expansion Marketing Services - Aurora, CO

Nice job. Useful information. 

Nov 20, 2017 06:07 PM #2
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Noah Mandel

Ask me how to work smarter not harder