How to get Client Testimonials

Services for Real Estate Pros with Morris Real Estate Marketing Group

Active Rainers, testimonials accomplish two important things in Referral & Repeat Marketing.

First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.

Second, testimonials make all your marketing communications and presentations more believable.

Lets face it. Clients expect you to be at least a little bit biased when talking about yourself. But they will trust their fellow home buyers and sellers to tell it like it is.

However, many agents find it difficult to ask for a testimonial. “I do not want to make my clients feel uncomfortable,“ many say.

So how do you ask for a testimonial without putting your client “on the spot”?

One of the most effective techniques is called: Listen and ask.

Here is how it works:

Throughout your work with clients, keep your ears open for those moments when they say something positive about your services.

Here is an example: A client e-mails to you: “Thanks for helping us navigate through the whole process of selling our home. It is the first time we have done this and we really appreciate your help."

Your reply e-mail: “John, it was my pleasure. I will drop by before moving day to see if there is anything more I can do to help. By the way, would you mind if I use your kind comments as a testimonial?”

This is a great technique because it captures testimonials that come naturally from the great service you provide a client. There is nothing forced or artificial about them.

You are not pressuring a client to give you a testimonial — they already have! All you are doing is asking for permission to use it.

When a client agrees to a testimonial, always send a confirmation of the exact quote you intend to use, and follow that up with a Thank You card.

Takeaway Point: You get client testimonials every week. All you have to do is listen.

We offer the Referral Marketing System which includes: direct mail, email newsletters, website, and the best real estate CRM that will help you manage your entire real estate business.

Contact us today to find out more and get the first month free:


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
referral and repeat marketing
referral and repeat marketing system

Spam prevention
Show All Comments
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Great idea and a great blog post!  How do you get them to make their testimonial on Zillow, Realtor, Yelp, etc?

Dec 15, 2015 05:59 AM #1
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

That's a great way for material for my site, but actual client reviews are better and that's what I have a hard time asking people to do.

Dec 15, 2015 12:24 PM #2
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

Lina- this is a great blog- I never thought about converting an email in using it as testimony!  Have a wonderful day!

Dec 15, 2015 10:48 PM #3
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

You are right about waiting for the right moment.  I try to first plant the seed early on, maybe in a joking manner.  I just tell them that I want them to be so happy about the process that they will want to write a nice testimonial for me.

Then at closing when everyone is all happy and thankful, I just make sure I bring it up.   I just ask them if they would be willing to do me a great favor by writing a testimonial for me on Zillow.  Then I just send them the link.

What I have found is that you have to follow up.  People seem to forget.  But keep asking.  You really have nothing to lose.

I think getting it on Zillow is much more valuable.  It seems more official. If it's just something you put on your own website, people will maybe think that you just made it up yourself.   You can always copy and paste it from Zillow to where ever you want but you can't put in into Zillow yourself. 

I'm up to 12 reviews on Zillow and am hoping to eventually have 50+.  It takes effort and persistance but how powerful would it be to have 50 five star reviews on Zillow?

Dec 16, 2015 06:07 AM #4
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great piece of advice.  You are right, we are communicating daily with clients and there are so many opportunities for a compliment to become a testimonial.  Thanks for your post. Have a Great rest of 2015!  

Dec 16, 2015 08:02 AM #5
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good plan Lina. It is SO hard to ask for testimonials, but when they've already been given, it's easy to say "May I use that?"

Dec 16, 2015 08:49 AM #6
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I like the email capture for a testimonial. Getting them to post on other sites has been a challenge for me.

Dec 16, 2015 09:57 AM #7
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I like the idea of listening and asking rather than asking specifically for a testimonial.

Dec 16, 2015 12:53 PM #8
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

I think it is difficult to get Zillow reviews since the client has to create an account on Zillow first.  That step seems to stop them in their tracks.


Dec 16, 2015 09:01 PM #9
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Lena,  Great subject and advice.  So few agents use testimonials successfully.  It's too bad because testimonials are so effective.  Thanks for the post.  Merry Christmas!

Dec 17, 2015 12:48 AM #10
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Why not simply ask your clients for referrals and if they can't think of a referral, ask for their testimonial that you can publish? If you don't ask for it, you'll never get it, will you?

Dec 17, 2015 05:06 AM #11
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

The trick is getting the clients to post the testimonials on line at a couple of different sites...many won't take the time to do it.  Hate to bribe them with a gift card...but I supposed I could!

Dec 20, 2015 11:01 PM #12
Robin Hobbs
Front Gate Realty - Madison, MS

Great advice! Communicating, listening and not putting ppl on the spot, Following up, asking for permission for testimonials= 🤑

Dec 21, 2015 04:35 AM #13
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Wonderful idea, colllecting more testimonials is on my list of goals for 2016 and this is a perfect way of collecting sincere testimonials.  Happy New Year.

Jan 01, 2016 04:45 AM #14
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Morris Real Estate Marketing Group

Marketing for realtors made easy!
Ask me a question