[VIDEO] How to Create Real Estate Advertising that Drives Traffic

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Education & Training with Real Estate Grad School

How to Create Real Estate Advertising that Drives Traffic

Creating Ads is a major part of the Real Estate Agent’s job. With over 30 years of experience in the business, Rich Levin has clarified Ad-building into a simple 4 step process that anyone can use to make effective marketing that sells.

I’m going to share that formula with you today. I encourage you to consider putting together an Ad as you read this, to get the practice and see how simple it really is.

As you’re creating your Ad, think about the reader’s experience, going from top to bottom.

You want your text and images to reflect these four steps:

A-I-D-A
Attention
Interest
Desire
Action

Attention – This is your headline. You want to grab the reader’s attention. The font should be larger and it will be placed towards the top of the page.

Interest – Now that you have their attention, you need to build interest. The next thing they read should be details and information that capture their interest.

Desire – Now for the emotional element. Is there only one house like this? Are the buyers pricing it to sell quickly? Are mortgage rates at an all-time low?

Action – Now that they’re really excited, it’s time for the call-to-action. The Ad should finish with a clear command (usually call or email) and an easy-to-read number.

Watch the webinar to see Rich analyze real-life examples using his AIDA formula, as well as share the ads that two top Clients created with his guidance.

 

 

 

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Comments (11)

Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Good blog. Create interest and get them to contact you is the key to good advertising

Dec 16, 2015 05:48 AM
sandy straley
Rindlesbach Homes - Salt Lake City, UT
Selling Homes for over 40 Years

good info...thanks

Dec 16, 2015 06:43 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Rich,  Can you show an example of a successful ad that you created?

I watched the first 4 minutes of your video and I really didn't get any information about creating a good ad.  

Dec 16, 2015 06:59 AM
Ron Buck
The Ron Buck Group - Laguna Niguel, CA
Associate RE Broker at Keller Williams Realty

Simple approach and good. Thanks. I used to sell print advertising and figured I only had one second to grab the buyers attention.

Dec 16, 2015 07:15 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

The AIDA formula is proof that the age-old methods still work. 

Dec 16, 2015 07:44 AM
Annette Thor
Connecticut Homes and Commercial Fairfield Cty,CT reinct.com - Westport, CT
Residential & Commercial Real Estate Broker in CT

Hi Rich, I will keep your acronym in mind, aida.  Did you coin that phrase?

Dec 16, 2015 07:53 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Rich, this is a great recipe for successful ad creation.  AIDA  is easy to remember. I'll remember Aid a Realtor!

Dec 16, 2015 11:16 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

AIDA - easy to remember.    Sounds like you're generating real results for your clients using this formula.

Dec 16, 2015 11:13 PM
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Thanks for this Rich Levin Prospective clients still have that same old question on their mind when reading any advertisement...What's in it for me?  Our ads should answer that question.

Dec 17, 2015 05:06 AM
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

Very Interesting - Thank you!

Dec 20, 2015 10:59 PM
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Happy New Year Rich Levin!  Thank you for a great production.

Jan 01, 2016 03:21 AM