Attention – This is your headline. You want to grab the reader’s attention. The font should be larger and it will be placed towards the top of the page.
Interest – Now that you have their attention, you need to build interest. The next thing they read should be details and information that capture their interest.
Desire – Now for the emotional element. Is there only one house like this? Are the buyers pricing it to sell quickly? Are mortgage rates at an all-time low?
Action – Now that they’re really excited, it’s time for the call-to-action. The Ad should finish with a clear command (usually call or email) and an easy-to-read number.
Watch the webinar to see Rich analyze real-life examples using his AIDA formula, as well as share the ads that two top Clients created with his guidance.
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