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Is Staging Really That Important?? I Say ABSOLUTELY!!

By
Real Estate Agent with Midwest Properties of MI - Grand Rapids


 This is a question I get asked quite often by clients who are considering placing their home on the market.  Is staging Really necessary???  Back "in the day" you could place your home on the market and it would sell with very little effort in regards to presentation, as long as it was relatively clean, you were sitting pretty good.  Those days now, very honestly, are a thing of the PAST.

 

In today's market where there is such a vast selection of available homes for our Buyers to choose from, would it not be to your advantage to place your best foot forward and give your home a little touch extra?  The time and effort you put in will be well spent and give your home a greater opportunity to make that all important LASTING FIRST IMPRESSION. 

 

It needs to be understood that every showing you have, is with Buyers who most likely have chosen your home, for it already has met their basic requirements!  How will your home now "show" compared to all the others on the market?   Will it be able to make its lasting impression...as is?  You only have a few seconds to create an impact, which is exactly why staging can be so beneficial.

 

It can often be very difficult for home owners to let go and feel at ease with removing items which hold great personal value or memories however, what we really need to be considering is, how will future buyers see your home?  What are the "memories" that they will be taking away with them? 

 

It is true at times staging can be somewhat intimidating, for it will most often require a lot of effort and hard work however it does not necessarily need to incur a large expense.  Remember...it will be you who ultimately determines how much effort and money you are willing to expend. 

 

For people who are of the "do it yourself style" here are a few suggestions to get you off and running....

 

The best place to begin is "Clean ,Clean, Clean...and De-clutter."  Pick up all the personal knick-knacks and personal pictures then pack them away, for they will only distract your Buyers from what wonderful features your home truly has to offer.  Clean off the kitchen and bathroom counters, fluff up the pillows, straighten the closets, make the beds, pick up all clothes, dirty laundry and hang clean, fresh towels. (I highly recommend white for they are bright and fresh!) 

 

Having your Kitchen and Bathrooms  "SPARKLE" is very important for these are the rooms which most often sell the home.  Be sure they are thoroughly clean and smell good!   Your buyers will buy your home not only with their eyes but also with their NOSE... and because of this, I strongly recommend using Lysol Fresh Scent before each showing....simply spray your kitchen and bathroom counters then wipe down just before you leave.

 

Bring in the "Light!" Be sure your light fixtures are clean and all bulbs are working and also to have all drapes and blinds up and open....LEAVE ALL LIGHTS ON for your buyers to be able to walk right into a welcoming home.  Having light in the home brings both a sense of warmth and security, your buyers will feel more comfortable and thus take more time browsing which is exactly what we want!

 

Then create "Warmth" in your home by setting your kitchen table and leaving a plate of yummy chocolate chip cookies for your buyers to enjoy...it will be very appreciated and what a memory!  NO CANDLES BURNING PLEASE for this is a hazard so please refrain.

 

Don't forget the "Music" Have some soft and relaxing background music playing...no words, simply music. 

 

 

Your stage is now set...Best Of Luck To You!! 

 

*At Audu Real Estate we are more than happy to assist you with your staging needs to make your home show at its very best.

To book your Staging Appointment feel free to contact me at (616) 780-0786 or by e-mail at tvandermeer@grar.com.

You may also contact our office at (616) 791-0511.  In this challenging market every advantage is Important!

Copyright 2008 - Therese VanderMeer-Realtor -Audu Real Estate-All Rights Reserved  

 

 

 

 

 

 

 

 

 

 

 

 

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All content is original, courtesy of Therese VanderMeer - Realtor - FlexIt Realty

My Photo

Therese is selling and marketing properties in the Greater Grand Rapids, MI Area and surrounding communities while specializing in Jenison, Hudsonville and Grandville.

Contact Therese directly at 616-780-0786 or by email at tvmhomes@sbcglobal.net 

Happy to be Providing Buyers and Sellers a Higher Standard of Personalized Service

 

 

 

 

Comments(12)

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Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Hi Therese,

Staging is very important and can definately make the difference in selling a home.  Thanks for the info.  Have a great week.  Michael A. Caruso

Apr 22, 2008 07:42 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Therese, how are you? Long time no see here. I agree stagging is necessary in this market especially. Hope you having a good year so far. Spring is finally here and we are starting to pick up.
Apr 22, 2008 12:54 PM
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities
Hi Michael,  I agree, and thanks for stopping by.
Apr 22, 2008 10:55 PM
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities

Hi Missy!  I am great!  I know....I really must get better at this! I always enjoy it when I make the time. Glad to hear your enjoying spring and things are picking up.  I'll try harder not to be a stranger.  :-)

All the Best! 

Apr 22, 2008 10:59 PM
* Rate A Home
Rate A Home - Saugatuck, MI
Therese, so true, you and your listings together, have to stand out in the crowd.
Apr 23, 2008 02:14 AM
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Very well written Therese...always enjoy your blogs.:)  We have definitely seen the impact of staging here in Grand Rapids.  The items you mentioned make a big difference and don't really cost a lot of money.
Apr 23, 2008 02:04 PM
Cari Pilon
RE:STYLE Home Staging - Brighton, MI
RE:STYLE Home Staging

Thanks for the staging plug Therese! Staging is so important, it really helps to have Realtor support!

You make excellent points and great suggestions... While it is a challenge for sellers to turn their "home" into a "house", it is important for them to remember that their "home" is now a product for sale. Just like all the other products on the market, it needs to be presented in a way that is nuetral and appealing to capture the interest of a broad range prospective buyers.

It is amazing what an impact even the most simple changes can make.

I think it is important to stess to stage your home before you put it on the market. The internet has become the "new first impression". You need to capture the buyer while they are at their computer in their pajamas!

Thank you again for your support! 

Apr 24, 2008 12:19 AM
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities
Duane, You are so right...thanks for the comment and for stopping by!
Apr 24, 2008 12:24 AM
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities
Lola,  Thank you!  Depending on the client / homes needs there often is not a lot of expense required...just "elbow grease!"
Apr 24, 2008 12:31 AM
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities

Hello Cari,  You are welcome!  It is becomming more and more apparent that staging is no longer a luxury it is most often a necessity.  With having so many homes on the market, staging is quite important if you want your home to present well and sell.  It still at times be difficult however to get clients to see and understand the positive impact of staging.

Thanks so much for stopping by! 

Apr 24, 2008 12:38 AM
Ed Vogt
Midwest Properties of Michigan - Grandville, MI
Grandville, MI Midwest Properties
Very good info, Therese!  My other big recommendation is SMELL - if you do a thorough cleaning, that should really help, but since the whole mind is being captivated when you enter a home, all the senses need to be addressed.  
Apr 25, 2008 12:52 AM
Therese VanderMeer
Midwest Properties of MI - Grand Rapids - Jenison, MI
Realtor-Greater Grand Rapids, MI area communities
Hi Ed,  Thanks for stopping by....I totally agree with your recommendation which is why I mention using Lysol Fresh Scent above just before any Showings...LOL.   :-)
Apr 25, 2008 01:22 AM