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Do You Hear What I Hear? Are You Really Listening to Your Clients?

By
Managing Real Estate Broker with LoKation Real Estate

Do You Hear What I Hear? Are You Really Listening to Your Clients? I recently asked a Question in the Q&A Section of Activerain, it was a question I get many times from my agents and that I have wondered Hello McFlyabout my entire career. So I thought I would ask the AR Community what they thought. The interesting thing was that while the majority of people actually answered the question, several of them assumed I was asking for something which I was not.

Many volunteered to answer a question that they assumed I was asking and not the actual question. This leads me to believe that a good portion of us as humans and as agents are not really listening to what is being asked, or we are assuming we think we know more than what our clients are asking.

I wonder how much better we could all be if we answered the question that is being asked, without assuming anything other than the question that is asked, or at least ask a clarifying question if we think they may be after something more, instead of just answering a completely different question, or worse, just talking to hear ourselves talk.

When talking with someone, or listening to someone, try to really listen to them, hear what they are saying and if you know the answer, then by all means answer them, if you do not know, then possibly ask some clarifying questions, but by  all means do not just blurt out an answer so that you can hear yourself talk.

 I am not free from guilt of this very thing as I am sure I have done it in the past and will probably continue to do it in the future, I will just be more aware of it going forward.

Posted by

 

John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.

720-982-6322

"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Ron Barnes
Associate Broker at Berkshire Hathaway Home Services Georgia Properties - Jasper, GA
"Most agents claim they're #1 - I THINK YOU'RE #1!

It's amazing how much I learn when I have laryngitis!

Dec 16, 2015 09:27 PM
John Marshall - FORE!

That is great! Maybe we should fake that sometimes.

Dec 17, 2015 02:49 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I actually point out to people to listen/hear to themselves talking and what they are saying. Why? What they say and what they want doesn't match up.

Dec 16, 2015 10:37 PM
John Marshall - FORE!

That is true so often, we need to be investigative agents many times to really find out what they want

Dec 18, 2015 10:43 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

This reminds me of the old verizon commercials where the actor asks, "can you hear me now?" We should continue to ask clarifying questions until we truly understand what the other person is trying to say or ask. 

Dec 16, 2015 11:19 PM
John Marshall - FORE!

Absolutely, I hear what you are saying!

Dec 18, 2015 10:44 PM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Well said, John Marshall - FORE! . Another side is that sometimes people do not hear the answer given because they are looking for something else. Kind of a two-way street.
Bruce

 

Dec 17, 2015 12:06 AM
John Marshall - FORE!

Thank you and Good point, it is all about learning to communicate

Dec 18, 2015 10:46 PM
Thomas F. Scanlon
Borgida & Company P. C., CPA's - Manchester, CT
CPA, CFP

John Marshall - FORE! - Well done.  Excellent post.  I always pay attention to my listen / talk ratio.  I strive for 80%-20% though I am not always successful.

Cheers,

Tom

Dec 17, 2015 06:26 AM
John Marshall - FORE!

That is a good rule of thumb, they say that the one controlling the conversation does the least amount of talking, sometimes I find myself rambling on and realize, I just lost control.

Dec 18, 2015 10:47 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I love to talk with people ... family, friends and clients.  I have always tried to be a good listener and when it was my turn, I would give a thoughtful answer or recommendation. If I did not understand their question, I might ask for clarification.  But when it comes to the answering part (my husband would say, "When you ask Diana a question, she will build a Swiss Watch!").  Well that might be true -- however, when I'm finished answering I always ask the question, did that make sense? Is that what you were looking for? Did I answer your question or do I need more information from you to make it clear?  See I just did it again!

Dec 17, 2015 09:44 AM
John Marshall - FORE!

Ha, that is great, maybe you and I should have a comversation sometime.

Dec 18, 2015 10:48 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear John,

If you ask a summarizing question every once in a while, communication can work better. "Do I understand you correctly, when you say that you are looking for a three-bedroom for your family, but may have more children in the future & are considering having your mom move closer too?" Sometimes, people figure out that way, that a flavor besides chocolate or vanilla will work even better for them.

Dec 17, 2015 10:37 AM
John Marshall - FORE!

Exactly, I had a referral from Texas that said he absolutely must have a two story, but when I really listened I found out he just needed more space (most homes where he was from did not have basements, so the ranches there were very small) I showed him a beautiful ranch plan with a full basement and he absolutely loved it. It had more square feet than all the 2-stories and at a better price.

Dec 18, 2015 10:51 PM
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

I'm not perfect but every career I've had from telephone operator (dating myself) to hairdresser to real estate agent has been needing to "really listen" to the customer/client's needs. At some point it can be really life changing from saving a life (prior to 911 dispatching) to improving self-esteem to starting a new life in a new home. It all has purpose so we need to be quiet and listen. Life will be altered! Great post! 

Dec 18, 2015 11:59 PM
John Marshall - FORE!

"From saving a life" I love that, if we listened to every person as if we were saving their life, maybe our communication skills would soar.

Dec 22, 2015 04:29 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Well I think it can go both ways. We don't always really listen to what the client is saying or asking, but they likely don't always really listen to us as well. Sometimes we hear what we want to hear

Jeff

Dec 20, 2015 12:36 AM
John Marshall - FORE!

Agreed, but we have control over our end of the conversation, so at least we will be a bit better off by choosing to listen

Dec 22, 2015 04:31 AM
Becca Rasmussen
HomeSmart Cherry Creek - Highlands Ranch, CO

Listening is definitely a great skill to learn!

Also, we sometimes might not be communicating our own thoughts as clearly as they seem in our own heads. Most things are open to interpretation and that interpretation is subject to so many personal influences it can be hard to predict. I often find it fun (other times frustrating) to learn how someone else has interpreted something I said or wrote completely differently from how I intended. 

Dec 21, 2015 07:34 AM
John Marshall - FORE!

Your comment reminded me of a game we played in elementary school, we all lined up, the teacher whispered in the first persons ear, and they relayed the story to the next and so on, it was hilarious how different the final story was from the original.


Yes things get interpreted differently by everyone

Dec 22, 2015 04:36 AM
Cheri Long
Metro Brokers/Priority Properties, Inc. - Centennial, CO
Metro Denver Realtor- Your Home is my PRIORITY

Sometimes I would find myself thinking of the answer while they are still talking, and miss part of their concerns.  I have had to really work on that.... dang ADD.  The worst part is then I worry I will forget their answer and really stress out.  

Dec 21, 2015 02:04 PM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

John

Thank you for the follow. Looking at your site, you do a much better job than I do. cheers cve

Dec 22, 2015 04:29 AM
John Marshall - FORE!

Curtis, you are too kind and I look forward to hearing more about Napa Valley through your posts

Dec 22, 2015 04:44 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Cheri, so true, happens all the time, I even carry a small note pad to take notes to remind myself of the conversation if it goes off in a totally different tangent

Dec 22, 2015 04:38 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I think when we demonstrate we are listening to our clients it helps build the relationship, even if we did not understand the question or have to ask for some clarification.

Dec 22, 2015 08:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

John, listening is truly an art, and takes a lot to ONLY listen, not assume, and not answer for them! 

Dec 28, 2015 10:22 PM
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Somedays we are all just too busy thinking on what we are going to say instead of listening to the real question - do you think it is because we are watching way too much CNN and  the political coverage LOL.  Happy New Year!

Jan 01, 2016 04:56 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

MaryBeth Mills Muldowney we need to slow down and pay attention, and I try to avoid any political news whatsoever, I do not need to hear all the negative mudslinging.

Jan 01, 2016 10:32 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hello John. I've been experiencing this a lot. I think most folks are just not patient. They are in a hurry and they don't read the whole question, post, text. They don't listen completely to the person sitting in front of them or the voicemail that they got. It's terribly frustrating!

Sep 05, 2016 03:31 AM
John Marshall - FORE!

Absolutely it is, my guess is that most people are really only in the conversation for themselves, but great people are also great listeners

Sep 06, 2016 01:50 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi John

I read this before and came back for another read. There have been a couple of situations recently for me when I think I was not really hearing what the client was saying, but also another where a buyer was not really listening to me. It made me acutely aware of how important really hearing what our clients, and others in our busines, as saying, rather than assuming or just jumping in with what we think is the answer to the question or concern.

Thanks for the reminder for us all!

Jeff

Sep 12, 2016 05:35 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

It's something we have all been guilty of at one time or another. It takes effort to really listen, but once you get into the habit it becomes your norm and people respect you for it. It's so frustrating talking to someone who obviously isn't fully listening.

Sep 12, 2016 10:24 PM