We often read about real estate training for newly licensed agents, but we rarely discuss the necessity of seasoned agents to be “refreshed.” I can remember a course given by the Massachusetts Association of Realtors called “Back to Basics.” I can remember participating in that course in the mid 1980’s.
That course touched upon all of the “basic” methods of lead generation. How, when and where to do them and the reasons why every real estate agent needs to be cognoscente of the basic methods of “making the phone ring.” We need this course more today than ever before.
The emphasis on marketing is consistently directed toward online marketing, and the importance of that cannot be diminished. It’s the most important of all marketing methods, but to eliminate the “basic” elements of offline marketing would be a grave error. I’m a strong proponent of utilizing both online and offline marketing and integrating the two methods. One method must complement the other.
The strength and the magnitude of marketing that results when both methods are employed have no bounds. The potential clients who are secured through this type of marketing extends beyond what one could possibly attain if only one method were used.
Rather than target one group of buyers and/or sellers, my preference is to capture everyone’s attention. The only way to accomplish this task and achieve the best result is to “market like you mean it.” In my mind, there is no other way to market!!
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