As you may know, 2016 is a presidential election year. But we won’t get into that.
We’re asking: what positive traits do agents and political figures have in common?
If you stop and think about it, quite a few - and in the best way imaginable.
Both roles require a passion for representing and achieving the best interests of people, authentic and effective communication skills, confidence, integrity, and, of course, a special kind of warmth and charisma.
Also parallel to the political arena, catchy slogans, ads and gimmicks in real estate only get you so far.
Similar to voters, your leads and clients don’t want short-lived remedies.
They want honest and lasting solutions to challenges and issues they’re currently facing.
With that said, let’s put on our “political hat” and get to work.
1) Be self-governing and have allies (that’s us).
First things first: consistency and discipline are everything.
Get to know what AccelerAgent tools are readily available to help you succeed.
Fence-sitting about signing up for a a free 30 day trial? Here are 11 reasons to join our PropertyMinder "party".
Next, pledge to attend just 2 webinars per month in 2016.
There’s a variety of important areas covered including, but not limited to, easy and effective website editing skills, the power of custom IDX & MLS searches, the best client relationship management (CRM) practices and how to generate more listings with Seller’s Corner.
Although you may consider yourself a strictly “face-to-face” agent, remember that technology can spark more important in-person encounters.
Here are 4 easy ways to get folks responding - they're a great first step in the right direction!
2) Keep up with the ever-changing polls and “homeland” (market).
Millennials, the generation that grew up in the age of the Internet and mobile apps, are one of the fastest growing real estate demographics. Targeting, and appealing to, this blossoming segment of the market is huge.
With that said, savvy ways to mix and mingle on social media have never been more important.
Gain more ‘likes’ and followers with some of our suggested best practices on Facebook, Twitter, Google+, and LinkedIn.
Besides staying hip and relatable, here are a few more surefire ways to avoid losing any audience appeal (business).
3) Be a front runner. Counter "propaganda" with facts and highlight your individuality.
As mentioned in one of our guest blogs: “Real Estate information is a click away. Warmth & humanity isn't.”
Sure, syndicate websites provide (albeit inaccurate) MLS data – but branding your personal stamp on everything (every email, every webpage, every word) will really propel you into the spotlight.
Be memorable by staying down-to-earth when reaching out to leads and clients.
Need inspiration? Take a gander at ready-to-go client emails and pitches we drafted just for you.
You’ll also continue to earn high approval ratings (and maybe even a referral) with your 4 free email (text) templates. Stay tuned for more new templates in 2016, by the way. We are revamping our entire AccelerAgent CRM message library1
Also remember that simplicity can work wonders.
Sometimes writing a short and conversational two sentence email is all folks need to realize you’re a real human that can help them out – not a deceptive or pushy robot or “talking head”.
4) Rile up your base (your database, that is).
Think of your marketing as part of an ongoing election.
Make sure folks know where you "stand on the issues" by publicizing them on your website.
You are all things real estate. Your emails, your postcards, your website, and your conversations should convey this to all of your prospects.
First, here are 3 must-haves to make sure you successfully reach everyone.
Next, have a plan of action in place (Divide and Conquer: Your Buyers And Sellers).
Important - keep everyone informed and excited (and stay top-of-mind) by delivering facts - not hearsay (i.e.- factual CMA data including home values and market activity in their area).
No. You can’t make someone buy or sell with (or “vote” for) you.
But you can make them think of you when they’re ready to make a decision.
This is where Seller’s Corner really comes in handy.
(Here's how this tool and the right practices will woo your sellers and help you generate more listings.)
Using it just 20 minutes a day will pay off. It sure has for these two agents:
- “I am already using it and it’s awesome! I set up some contacts just 45 minutes ago and have already got response from people who looking to sell! If you’re not using it, you are losing business.” – Tim Montoya
- “I just closed a $750,000 deal within days of having Seller’s Corner!” – Andre Holley
Speaking of which, our last webinar of 2015 happens to cover Seller's Corner!
LIVE: Tuesday, January 29th at 9:00 am (PST) / 11:00 AM (CST) / 12:00 PM (EST)
Eager to win more “votes” in your favor?
PART II of this article is just the ticket.
- How to boost traffic to your headquarters (website)...
- Advice on earning more "voter approval" (client referrals)..
- More tips on how to be an “electable” real estate candidate...