My student Jessica wrote: "A lot of feedback from non-realtors that they would not welcome a realtor door knocking their homes. And I've seen a lot of realtors question the practice and call it "sleazy."
Jessica, don't trust a skinny chef! Here is what I mean...
Everybody out there has opinions and advice...and most of it is worthless. See, most agents make less than $40,000 a year. You know why? Fear. Fear of discomfort. Rejection. Fear of hard work. Deep rooted self-doubt, poor self-esteem, money issues...
So here you are, full of passion and hope and enthusiasm... All of a sudden YOU are willing to break through the comfort zone and get out there and GET SHIT DONE. That scares the $40K crowd. It makes them VERY uncomfortable because here you go - willing to do something THEY can't do! So they will dump all their worthless judgments and opinions on you just to keep YOU in place - so THEY feel better because it JUSTIFIES their failure. Crazy, I know.
Here is how to cut through all that noise, confusion and bullshit.
You wanna get out there and do something out of the ordinary (meaning something an ordinary, average agent would not do), ask yourself: Does it work? Will this get me clients and listings? Is this a good investment on my time? Is it profitable and productive activity?
So just follow the system:
- Call them first to see if they have relisted. Short chat. Easy and quick.
- Visit them in person. Drop of the expired package or the FSBO package. 10 minute conversation. Qualify. Build trust. Find their CDE. Then set up an appointment or put them on follow up. You will find very quickly that most people are actually very nice and friendly. Go figure!
- Follow up with them. Mail them and call them back. Most of the conversions will happen during your follow up.
Remember -- you are a professional high-status agent who is ACTIVELY WORKING. Hustling and working hard to find good clients... To help sellers and to put food on your table. There is NOTHING sleazy about that. On contrary. It is to this day how HONEST successful people become rich. So get out there and Go Get 'em!