Why Should You Blog Daily?

By
Mortgage and Lending with Shop Reverse Mortgages

Wearing many hats, it may be extremely difficult to blog daily. You may have to show 5 houses today, follow up on leads, go to a closing, etc. Where can you find the time? 

To some, blogging just simply "isn't worth it". For it takes way to much time to pay its dividends. Fear not, I understand where you are coming from. However, have you ever considered the long-term benefits associated with blogging? 

What are these benefits? Well, once you start blogging on a frequent basis and do so for an extended period of time, a multitude of benefits will begin to appear. 

First, when you blog daily you are constantly pushing more information about your expertise. Should an interested consumer use Google and search for a topic you wrote about, if it was written with great value, Google will likely show your article. Even better, the visitor will see other posts you write about. This is your opportunity to set yourself apart from every other realtor, mortgage broker, or other industry professional you are competing against.  

Imagine they had another question in their head and poof, there is another blog of yours which goes into great depth about that topic in question. This naturally puts you in the authority bucket, making this person instantly want to utilize your services for you have then answered or addressed two of their concerns. Update the blog on your website as well, at least once a week! I do that here.  

That is why it is not only important to blog daily, but to blog with knowledge that will help other people. If you were to blog daily for one year, that is over 350+ blog posts! Another benefit would be Google seeing how much you blog and that it is related to your website. Yet another trust factor because your content on the web isn't "stale". You want your visitors to have the most up to date information possible!

A good example was in 2013, there was major reverse mortgage changes. If in 2013 a reverse mortgage broker or lender didn't update their blog in the last 2 years...guess what? They likely wouldn't show up for any searches pertaining to those changes, nor would anyone find their information. If I was searching for a reverse mortgage and found someone who wrote about brand new changes, that would make me feel very comfortable reaching out to that professional. Especially if I were to find someone elses website which hadn't been updated with fresh content for years. 

I hope I built a solid case for you to blog more regularly. Preferably, once a day! Spend 20 minutes writing and it will pay dividends in the long-run. 

Now let me ask you, how often do you currently blog?

 

Comments (6)

Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I always blog, holidays included, in the morning and have drafts ready to go

Dec 20, 2015 10:47 PM
Andrew Kleinmann
Shop Reverse Mortgages - Boynton Beach, FL
We shop reverse mortgage brokers & lenders.

Great job Kristin Johnston, Waukesha Realtor 414-254-6647 , glad I am not the only blogging machine!! :D :D :D...It is fantastic you see value in it, as many people I know (outside of ActiveRain), really don't! 

Dec 20, 2015 10:50 PM
Christine Gerbehy
Berkshire Hathaway Home Services Fox and Roach Northfield - Egg Harbor Township, NJ
Making waves, one home at a time...

Good Morning, Andrew!  LOVE blogging!  But, you HAVE to MAKE time to do it.  It's actually one of the best marketing tools there is.  Google loves it, as long as your posts are quality driven and original...

 

Dec 20, 2015 11:11 PM
Andrew Kleinmann
Shop Reverse Mortgages - Boynton Beach, FL
We shop reverse mortgage brokers & lenders.

Good Morning Christine Gerbehy it absolutely is! I try to do it first thing in the morning before I even check my emails. This way, there is never the excuse of "I am way to busy or wiped out at the end of the day". Different strategies work for different people but that is mine! It can be difficult but the benefits are certainly worth it. I appreciate you stopping by! 

Dec 20, 2015 11:14 PM
Christine Gerbehy
Berkshire Hathaway Home Services Fox and Roach Northfield - Egg Harbor Township, NJ
Making waves, one home at a time...

Any time!  I prefer doing mine at night.  I write better with a clear mind.  When I get home or during the day is usually NOT a good time, lol!

Dec 20, 2015 11:25 PM
Andrew Kleinmann
Shop Reverse Mortgages - Boynton Beach, FL
We shop reverse mortgage brokers & lenders.

As long as it works for you, I support it! :)

Dec 20, 2015 11:33 PM

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