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ASK AN AMBASSADOR: Blog And They WILL Find You!

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

ASK AN AMBASSADOR: Blog And They WILL Find You!

There's a reason we show up every day here in the Rain.  We KNOW it works.  It took time, it took learning and refining our approach, but bottom line is we find blogging paired up with our WP/IDX site to be a very effective use of our time.

In particular, focusing on topics and information the consumers can't find elsewhere:

  • Posts about subdivisions with custom searches
  • Posts with long tail searches (homes with 3 car garages, pools, etc.)
  • Posts about new construction

These type posts result in a large number of our calls. 

Now despite all our attempts in these posts to make it clear that:  we're not the listing agent/HOA rep/builder's rep, we still get a lot of calls that don't understand that. Often they're looking for the HOA contact information, so when we can we provide and make sure they know we're RE/MAX agents and not the HOA company. 

But on the other hand, quite a few calls we get ARE legitimate potential home buyers and sellers.

  • We've been called for a listing interview because OUR page about that subdivision was found by the seller
  • We've been called from subdivision members to provide updates when the HOA company has changed, or dues have changed.
  • We've been contacted by builder's reps to update our posts on their community when changes happen (different floor plans, HOA changes, etc.).

Here's the thing we find, few agents (or builders for that matter), take the time or have the expertise to construct web pages/blog posts that rank well.  If you master that art, you can actually place better than the builder does for their own communities.  Now some of those callers that find you WILL NOT work with an agent, but others will be happy to have representation that works FOR them and NOT for the builder.

 

Bottom line, as a blogger, pick the right topics and you will get found!

 

Until next Tuesday, just Ask An Ambassador if you need help!

Liz and Bill aka BLiz  

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Comments (75)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The Liz and Bill Spear way works...that's all I know

Dec 22, 2015 10:53 PM
Greg Mona
West USA Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

What a wondeful and timely post Liz and Bill Spear!  We have begun being more hyper-local focused and have some (hopefully!) great ideas for some specific marketing of our and surrounding communities.  Here's to a prosperous 2016...for all of us!

Dec 22, 2015 11:57 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Awesome advice, Liz and Bill Spear .    Blogging is so effective and, yet, so many agents just don't get it!!!

Dec 23, 2015 01:19 AM
Jill Winchel
Royal Shell Real Estate - The Koffman Group - Cape Coral, FL
We make it easy. You make it home.

The long tail searches are great for bloggers. Neighborhood posts are clever for getting buyer and seller leads, as you've found out. Happy Holidays!

Dec 23, 2015 01:30 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

There is no doubt, blogging works and hyper local works best.  Thanks for the post.

Dec 23, 2015 03:00 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Richie, It's become more effective as we've become more effective in our topic selection.

Greg, The more your posts provide real estate info specific to your local markets, the more likely to get a return on your time.

Carol, And the fewer local agents that blog, the more effective for those of us that choose to do so.

Jill, There's plenty of business in those long tails, and less competition.  It's a productive area to blog.

Gene, Those style posts are the best for us getting our phone to ring.

Dec 23, 2015 03:14 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I am blessed with some of my older blog posts finding my target audience years after I have written them Liz and Bill Spear 

Merry Christmas and a happy and successful new year my friends!

Dec 23, 2015 06:31 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Paul, That's the nice thing about well-written posts.  They've got sticking power and can work for us for years and years!

Dec 23, 2015 10:31 AM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

I actually received a call this week from a local agent from one of my new construction neighborhood posts.  It was a weird conversation.  

Dec 24, 2015 12:26 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Jenna, We've had some of those too, despite our disclaimers that we're NOT the builder's rep, agents will call us about the community or for HOA information.

Dec 24, 2015 02:01 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Our neighborhood pages rank highly. A significant amount of business comes from them. Like you, we have already provided the search on our pages. It makes it so easy for buyers to find homes.

Dec 26, 2015 03:04 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Whatever works, gets results, yeah, do that. Blogging on your home grown platforms, don't put all the eggs in the AR basket.

Dec 26, 2015 08:31 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tammie, Search pages seem to be the best traffic magnet we can write.

Andy, We periodically back up our AR posts and have them available on our WP site.  Mostly we rework them and turn them into pages rather than blog posts.

Dec 26, 2015 09:57 PM
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Great suggestions for a grand 2016 ahead!  Happy New Year!

Dec 30, 2015 07:27 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

MaryBeth, Happy New Year to you too!

Jan 07, 2016 10:18 PM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Im a little late to the party but you are right. Every once in awhile I get a call and it was from something I posted that worked their way back to me. 

Jan 22, 2016 01:04 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tammy, We just never know.  We keep building content and trust it to do its job.

Jan 22, 2016 02:39 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition. I have scheduled an early January reblog.

Dec 17, 2016 06:23 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Thanks Roy!

Dec 17, 2016 07:18 AM
Alesha A. Wilson, M.Ed.
Buy and Sell Oklahoma LLC - Oklahoma City, OK
Buy and Sell Real Estate with Confidence

Saw this the 2nd time around (reblog) ~ but it is actually received with great timing.  Getting ready to start blogging on my (new) website) ~ and this post comes in handy.  Thank goodness for "the cloud" that stored this information.  Have a Happy New Year!

Jan 03, 2017 12:20 PM