Competing for the Farm!!!

Good choice, company bashing never works. Improve the content of your information and you will do well. Good Luck!

Good Post!

Shannon,

Take her ideas and do them...only better.  OR find something that is better than what she is doing.   What is it that people in your neighborhood really value or what would really trip their trigger?  Go for that and you'll be the BIG DOG!

I would not focus on you, but what people want.  Use data on your postcards, and give them a call capture number to call to leave their email address.  when they do, you will have their name, number and email.  The reason they will leave you their email is because you have offered to set them up on a free automated search that will notify them everytime a home goes active, pending, or sold in the neighborhood.  Soon they will know that you are the techinical realtor, and the expert that gives something for nothing.  No need to tell them how great you are, just give people what they want. Information without strings.

My post assumes your MLS has automated searches.  People who bad mouth others cannot stand on their own abilities.

There's room for you in the neighorhood!  You'll make room!!!

Bashing is so negative, I am sure that the people receiving her stuff understands that it's unprofessional. It's good that you choose to take the high road. Take care.

I say the bashing is a no no.  I agree with many of the responses about how the neighbors will probably not respond well to it.  She's scared and that what people do when they are scared of the competition.  You should just take the high road, learn from what she does and do it better.

Set yourself apart from the competition and do it through an increased level of professionalism.  Don't forget to meet and greet and walk the farm.  Don't forget to put out quality information that you would want to read.

Would you want to read a newsletter with recipes or an informative piece with recent sales and listings in the neighborhood.

Make it a profitable day!