Is "Telling a Story" Marketing 101 or Just "Too Much"?

By
Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739

 

I wanted to share this story with you.  I am sure that many if not most of you live and breath real estate most of your day.  I was looking at this story today and became hooked on the title:

"A Silent Film Starlet's Southwestern-Style California Hideaway"

 

First of all, this is a $3.5 million luxury home. There is a certain type of buyer that might be interested in this home.  Let's assume we are that type of buyer....

  • Do you feel that the story helps to pull that buyer in?  
  • The photographs use HDR and other enhancement effects -
  • Does the photography enhancement effects support the story or detract from it?

 link and picture from trulia.com

 

Based on the entire article, (I will make an assumption that this story was written with a purpose of selling the home as the main objective), if this home was in your price point, is it a home that holds enough of an attraction that you would definetely want to see it? 

 

 

 

 

 

 

 

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Rainmaker
820,488
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

It depends on the market, but in this case due to its location I think telling the story of the home and its history is an added enhancement.  Buyers like to know all that they can about a home and its previous owners if they can.

Dec 29, 2015 06:20 AM #7
Rainer
33,647
What Not To Renovate
What Not To Renovate - Palm Coast, FL
We provide tips & trends on home renos & designs

Hi Sheri,

That's a beautiful home, I love the curb.

Hope 2016 will be your best year in real estate.

Cheers!

Dec 29, 2015 06:47 AM #8
Rainmaker
1,256,947
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Happy New Year and much success!

Dec 29, 2015 08:06 AM #9
Rainer
110,234
Barry Kessler
CENTURY 21 Troop Real Estate - Simi Valley, CA
Barry Kessler

Great marketing for this home. Buyers will defiantly be intrigued by the history of the home and its past inhabitants.

Thank you for sharing with us!

Dec 29, 2015 08:53 AM #10
Rainmaker
1,431,297
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You know people with that much money are still people.  How many people spend crazy amounts of money on something where the sole value is based on some connection to celebraty, history or something like that.  Tell the story.

Dec 29, 2015 09:05 AM #11
Rainmaker
401,273
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

 I am a big proponent of marketing a story instead of a listing. We need to draw people into the story, get them mentally involved and the response will be greater.

This method is not as easy as a standard  description of a property.

Dec 29, 2015 09:33 AM #12
Rainmaker
782,080
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

It is for sure different, and that in itself seperates the home from others.  Not to mention it is star home.

Dec 29, 2015 10:33 AM #13
Rainmaker
240,410
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

I think every home has a story...if we research enough...and yes I do think buyers like to have a story behind the home or the former owners it gives it more dimension.

Dec 29, 2015 11:26 AM #14
Rainer
330,304
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Total fail!! I am amazed at how many liked this as an "opening" marketing piece!  Without going long I will simply ask you guys here, "how many customers do you get with these facts as a shopping list? Ya none!  The age and old world charm, the location in the Ranch is super important, mature landscaping...any room for 6 cars? Boat or RV?  A grove, oranges, avocados? How much land, flat, hillside, slope?  

The actress fluff is a hook nar the end, not the front. I am from this area, my ex wfe is from Rancho, many clebrities are from Rancho, doees and industry leaders, not a hook! The writer is not from the area and does not understand the demographics. The pics do not show the sellability of this home..unless thats it, then its just overpriced, even for Rancho Santa Fe.

 

 

 

 

Dec 29, 2015 03:00 PM #15
Rainmaker
1,553,031
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

While I think interesting stories do make people notice a listing more, I agree with Michael Blue that the presentation leaves out many important points. 

As for the enhanced photography - those colors are a bit off-putting. 

Dec 29, 2015 03:10 PM #16
Rainmaker
1,062,287
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Sharing a home's colorful history appeals to many buyers who love the nostalgia of properties of interest.  There's a place for longer marketing pieces that tell a story  and a place for brief marketing pieces.  I loved reading this history along with the photos.

Dec 29, 2015 03:16 PM #17
Rainer
330,304
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Shari, What was it 25-30 years ago that dude sold tickets for the spaceship to take off from inside Bell Rock!  And people bought em! Interesting but not a selling point. Or the "hidden space ship" down near Red Rock Crossing? Fluff but not a selling point. Yah dont pay for a tour, its fake anyways. Folks from Rancho have owned/ do own property in Sedona. Its location and amenities, view and quaility. Ill use those to get a buyer interested, the fluff is a waste of time but maybe a good story when driving to write the contract. Maybe.

Dec 29, 2015 03:17 PM #18
Rainmaker
2,477,045
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Go back 2000 years or more and all they did was tell stories. It ran the world!

Dec 29, 2015 10:04 PM #19
Rainmaker
195,659
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

I would like to see that house.

Dec 30, 2015 03:14 AM #21
Rainmaker
5,470,957
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This interesting story does not do anything for me. I would rather just see the facts on the property.

Happy New Year!

Dec 30, 2015 05:08 AM #22
Rainmaker
216,181
Joy Bender
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Sheri Sperry it's a bit soft in the Ranch right now since the water issue came about.  Therefore creativity is important to gain exposure on luxury homes.

Dec 30, 2015 12:25 PM #23
Rainmaker
182,731
Scott Pope
Nautical Properties - Panama City Beach, FL
You Can't Live Without Water™

I love the story behind homes! And the stories behind the people who own the homes. Does storyselling have a place in marketing? Absolutely. Use it to appeal to the ideal customer of that particular home. However make available a link to "the facts, just the facts" for those who will lose interest with this approach.

Dec 30, 2015 07:20 PM #24
Rainmaker
3,248,445
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Sheri

Your story is human interest marketing.

Good luck and success.

Lou Ludwig

Dec 31, 2015 09:42 AM #25
Ambassador
1,660,800
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

a good story can be worth it's weight in ... well, real estate.

Dec 31, 2015 10:54 AM #26
Rainmaker
981,963
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

From that last picture, you bet!  Love the colors and views!

Jan 11, 2016 09:19 AM #27
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Rainmaker
1,256,947

Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!
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