Real estate agent reviews are typically a lightning rod of controversy when brought up around many industry sales professionals.
Over the past few years the subjective side of agent reviews, the information provided by a past customer regarding their experience with a given agent, have gained popularity. Third party real estate agent review service providers typically allow a review to be suppressed from public view by the agent, which kind of defeats the purpose. It’s great that your reviews are all sparkling testimonials, but they are not indicative of how well we will work together.
To quickly escalate the conversation from mostly cloudy into an atmosphere that generates lightning, introduce the empirical data side of agent reviews into the conversation. Huh?
I’m looking to sell my historic single family home located in 29401 for around $650K, which priced is at the upper end of comparables for the neighborhood, but I’m willing to wait for it. Are you the agent for me?
Do you have the experience to sell my style of home at the price I want in the neighborhood I live in?
Where do you rank amongst your peers using my specific criteria?
How can I confidently verify your otherwise publicly unverifiable representations of being the #1 agent in my market?
Today I can’t, and that does not provide the level of transparency consumers demand before the trust to transact can be established. This is not sustainable.
As the silos that contain this type of information are connected to technologies and simplified into standards, a real estate professional's business will become everyone’s business. This is great news for a relatively small percentage of real estate professionals and frightening to the majority.
What are your thoughts on consumers gaining access to agent production data in a way that doesn’t personally identify any agent, except those in question to directly represent them? Better question: How are you going to get in front of this trend?