When we list a property for sale in the MLS, we are targeting two groups: buyers & buyers' agents. The MLS information gets syndicated across many platforms and garners more exposure for our seller's than just
about any other piece of marketing material.
It's my opinion that when agents fail to supply even basic geographical directions from the closest MAJOR roadway they are doing a dis-service to their seller clients.
If we are going to shout, "LOCATION, LOCATION, LOCATION" from the roof tops, it might be a good idea to give people a hint as to what the location actually is.
As an agent, when I search for properties that suit my buyer's criteria, I want to be able to see AT A GLANCE if the location is within their target area.
I'm going to have to believe that buyers searching on their own want to be able to see the same information.
While agents may be more familiar with the names of subdivisions and be able to "figure it out", buyers are less likely to KNOW.
However, in a large metropolitan market like mine, even the name of the subdivision probably won't be enough.
It's not enough to say, "USE GPS" in the MLS field for directions.
My GPS may not work for streets in brand new subdivisions.
My GPS may not get me to the exact location in outlying areas.
When working in dense urban areas, SOMETIMES the GPS doesn't work at all. (I nearly lost my mind while vacationing in Chicago trying to use my GPS!)
Let's all just take the extra 1-2 minutes to include some basic directions to assist the BUYING PUBLIC in finding that "special property that everyone MUST SEE!"

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