On January 5th, 2016, we kicked off the year with our first ActiveRain University webinar where our very own Bob Stewart hosted long-time friend and colleague Jeff Corbett, BoomTown Business Development Manager, and Ann Pope, BoomTown Success Manager. The trio tackled how Customer Relationship Management (CRM) system can change your business for the better, allowing you to make more money and save more time.
Jeff started off the discussion with fundamental tenets for all types of marketing, particularly personalization, concierge service and responsiveness. Ann followed up with the four pillars to creating and maintaining a successful lead management program and how with these four pillars in place you can focus more of your valuable time on major revenue generating activities.
For an in-depth guide on the four pillars you can download the white paper HERE
All in all the trio focused on the best practices when it comes to using a CRM system along with the features and processes that any quality CRM should provide. The webinar ended with a short Q and A and if in case you have any further questions that were left unanswered you can send an email to sdr@boomtownroi.com or go to boomtownroi.com/activerain for more information on BoomTown products, services or if you would like to see a demo
We hope you enjoy the recording!
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