Don’t let the New Year sneak up on you without a solid marketing plan. It’s time to start thinking about the New Year! Strategize your way to success in 2016 with a free realtor.com® marketing assessment. Read on…
5 Areas of Self-Assessment You Should Focus on Today
According to the latest National Association of REALTORS® Profile of Home Buyers and Sellers report, consumers’ behavior and expectations have changed. Agents must speak to the immediate and pressing concerns of today’s consumers - providing insightful market information and quick, personalized follow-up - in order to succeed in today’s market.
However, with so many components of your marketing strategy to consider, how can you ensure your efforts are paying you back? We’ve curated some of the most important areas of self-assessment in order to give you a better understanding of the areas in which you’re succeeding, and those that could use some improvement.
#1: Perfect the Planning Stage
Do you have a specific financial goal that you set for yourself each year? Having one can help you focus on activities that are goal-oriented, thus removing obstacles that may keep you from achieving your goals. Having a monthly quota of personal follow-up calls, texts and emails can also help in reaching your objectives.
#2: Tackling Training
Whether you’re attending webinars, reading industry publications or watching videos on what is working for others, staying abreast of technologies, market trends and changes in the industry is paramount to your success. How do you stack up in these areas?
#3: Optimizing Your Organization
Prospecting, meeting with sellers, showing homes to buyers, and administrative duties can easily fill up your day. How are you organizing your time in order to maximize the return? Even administrative and paperwork tasks can be limited thanks to advances in technology.
#4: Polished Prospecting
Referral business, social media, open houses, direct mail - these are all valuable sources of new business. Dividing your time and resources between these various strategies can be made easier when you measure and analyze the results you're seeing from each. Perhaps you have a new agent host open houses for you while you focus on spurring referral business. Maybe you’re seeing mediocre results from direct mail targeting and could see better results by testing various messages to different groups.
#5: Capitalizing on Conversion
Quick response time and personalized follow-up are two of the driving forces behind top conversion rates. When you do a self-assessment of your conversion, consider response time, your client database and the technologies you have in place for quick and personal follow-up.
Ready to See How You Stack Up?
To learn more about how you stack up to the competition - and to receive a free, downloadable report that features your scores in each of these categories and tips on how to improve - be sure to take our Marketing Assessment Quiz today!
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