101 Steps for Getting MORE leads online
Info well worth reviewing again as you are setting up you marketing schedules. Thanks Lori Ballen for sharing all your experience!
101 Tips for Getting MORE leads online
by Lori Ballen
-->> Click here to drill down on each item.
- Identify your Service
- Choose your Audience
- Know your Brand Promise
- Choose Your Flavor
- Create a User Friendly Website
- Make it Easy for People to Pay or Order
- Make Offers
- Upsell and Downsell
- Display Testimonials
- Implement Video
- Create a great About Page
- Install Tracking Codes
- Use Great Images
- Consider WordPress
- Work Strategically To Rank High In The Search Engines
- Blog
- Use Press Releases
- Set up the Right Social Profile
- Create Ads and Post on Classified Ad Channels
- Personlize for the Visitor
- Consider Internal Links for a Quality User Experience
- Find the Influencers
- Track, Measure, Adjust, Improve - Know your Conversion rates
- Turn your Blog posts and Articles into eBooks
- Create Backlinks
- Use Facebook on Purpose
- Tweet
- Learn LinkedIn
- Master the Snippet for Google Search Results
- Use Instagram
- Know your Visitor Demographics
- Get the Most out of Google Adwords
- Think Value!
- Curate Content
- Make Slideshows
- Use Canva for Creativity
- Build your own App
- Get your sites Mobile Responsive
- Host Webinars
- Create Tutorials
- Use a Spelling and Grammar Checker
- Answer Questions
- Use Google Alerts
- Hire a Writer
- Think Speed!
- Connect Social and Search
- Focus on Local
- Create Purpose Driven Content
- Hold Interviews
- Be the Resource
- Follow Up
- Be Disruptive
- Use a Logo
- Syndicate Content the Right Way
- Build a List
- Use the Long-Tail
- Nail the Call to Action (CTA)
- Use Powerful Headlines that Sell
- Set a Goal for each piece of content
- Get help. Find Leverage Wherever You Can
- Share the Spotlight (Feature a Business)
- Marry Online and Offline with Direct Mail
- Research your Competition
- Know your VIP's (Consider a Database Scoring System)
- Grow your Database
- Integrate Social Sharing Tools
- Master the Sign Up Form
- Use Landing Pages
- Try a little Pay Per Click (but don't get stuck here)
- Answer Questions
- Design and Distribute a Newsletter
- Pin it!
- Create and Use infographics
- Hold Interactive Demonstrations and Virtual Tours
- Reward Referrals
- Offer Live Chat and Support
- Show you Care
- Purposefully Requet Reviews
- Write How To Guides
- On your website, have Frequently Asked Questions pages and Posts
- Think Quality over Quantity
- Don't send canned emails, build your own "consumer-centric" value pieces
- Publish Often
- Include Case Studies
- When you get a lead, Google the email address and phone number for more customer info
- Add the Google Keyword Planner to your top list of tools for content creation
- Use Pools
- Sponsor online events
- Create 'Best App Lists'
- Repurpose your Content
- Invite Guest Bloggers
- Be a Guest Blogger
- Live Stream for Impact
- Begin a Podcast Series
- Bring Leads back From the Dead
- Fill the Gap and Find the Opportunity
- Create a Core Group of Advocates
- Get your business on Google (Google My Business / Google Places)
- Give it time
- Use Hashtags
- Be Consistent
Lori Ballen is a Mega Agent with an award winning real estate team in Las Vegas called The Ballen Group at Keller Williams Realty Las Vegas.
Lori and her husband Richard Ballen have owned multiple successful businesses based on her marketing strategy which is now called “The Ballen Method“. Lori and Richard now travel and train other business professionals on her methods which include Identifying a Niche, Finding a Target Audience, Creating a Message and a Product and then using Blogging, Press Releases, Social Media, Classified Ads, Video and Fresh, Relevant website content with Disciplined Consistency in order to dominate the search engines for desired searched keyword strings.
Lori Ballen has become known for her “Keeping it Real” style and approach to Social Media. What you see is what you get with Lori. Passion, Enthusiasm and Energy are what she’s about.
Lori is an open book with her experiences, lead generation skills, and business building knowledge. She has no secrets and loves to educate, inspire, and train others. Her recent class include a fully packed house in Orlando with over 1000 attendees where she shared her “Ballen Method” to Lead Generation including her “Ballen Blast” method to Blogs and Classified Ads for page one search engine results.
REAL ESTATE ADVICE
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- 4 Mortgages that Don’t Require a Great Deal of Money Down
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- Curb Appeal and Home Staging Can Get You More Money When Selling Your Home
- How Long After a Short Sale Until I Can Buy a Home Again?
- How to Buy a House with Good Resale Value
- How To Calculate Closing Costs When Buying A House
- How to Find a Good Homeowner’ Association
- How To Know What’s Included When You Buy A House
- How to Know When To Buy a Fixer-Upper
- Making the Decision Between Two Great Houses when buying a home
- Mortage Calculator
- Real Estate Advice For The First Time Home Buyer
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