Before anyone jumps up and down and goes crazy on me...I know that we all have different ways of running our real estate business. Quite frankly, we have to. News Flash....real estate is NOT the same in every part of the country!! And not everything we do or try works every where, right?
This post is inspired after I made a comment on a post by a First Timer here in The Rain! I noticed that the listing they were hold for an Open House was "Listing Provided by xxxx." And "xxxx" did not seem to be the agent's brokerage. I'm the investigative type so I went searching. I never really got an answer, as I could not really tell WHO the brokerage the agent was associated with. They might of had their own brokerage.
But in that search, and trying to land on said agent's website, no matter where I went....I got this...
I mean, I could not get past the front door. No matter where I clicked, I was not going anywhere unless I gave up my name and email address.
I've previously had my own site, MyMidtownMojo.com set to where you could look at 5 listing, or perform 3 specific searches, and THEN you had to register. I've since removed those settings.
As a consumer, searching other sites for other products, when I get asked to give this information right away, I usually just hit the Back Button, and move on to someplace else.
I know we like to have, get, capture information so we can follow up with people. It's usually called a "lead" right?
But when we don't even want to open the Front Door and say hello, what does that say?
I think of walking into a department store to browse for a new dress shirt. What if at the front door, they asked you for my email address?
Something to ponder in the New Year as I look at my business.
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