How Working With Artists & Performers Became a Niche Market for Us
Over the past several years, we've discovered that our real estate market activity has increasingly become centered on working with clients who happen to be employed in the performing arts or the visual arts. A surprising number of our clients fit into this category. For example, recent real estate clients we've assisted have included a member of the Saint Paul Chamber Orchestra who wished to sell his home and a symphony bass player who needed help finding a mortgage. Recent clients have also included the artistic director of a theater company, an art gallery owner, a sculptor, a portrait painter and a freelance violinist.
Serving home buyers and sellers in this category often requires a unique perspective on client wants and needs. For example, visual artists need studio space and storage. Musicians are looking for practice space, sometimes room for a teaching studio. For visual artists, natural light may be on their wish list, while performing and recording musicians often seek sound isolation and great accoustics.
I remind our Wayzata Lakes Realty clients who work in the arts that I enjoyed a long career as a symphonic and theater orchestra musician before becoming a real estate broker. I like to think that the prior life experience provides my clients with an advantage. As a result, those clients are able to work with someone who understands their goals, their priorities and their passions.