If you follow our posts, you may have recently seen a blog where we discussed
Marketing Across the Generations.
In Part 1 of this series we will delve into the driving factors
each generation primarily uses to make their consumer decisions.
If you are planning on building your business for the “long haul” then it is best to
ensure that you are diversifying your marketing strategy to market to each generation!
Let’s start with the Millennials. There are over 80 million Millennials with $200 billion in buying power and a huge influence on the marketplace of money. While they may not dominate the Real Estate Markets just yet, they do heavily influence consumerism, and in the coming years will certainly move into the Real Estate Markets more heavily.
So, what does this mean to you, as a Realtor?
Or Mortgage Professional?
Well, it means that you your business should be a brand, a product,
a piece in the consumerism puzzle.
And in building this brand, it is wise to consider the 3 driving factors used most by Millennials in their decision making process.
Today we are going to discuss Honesty.
It seems that it should be pretty simple, but is it?
It’s not just a matter of saying you are Honest, it is truly a matter of BEING Honest.
Let’s look at the brand “SIMPLE TRUTH ORGANIC” also known as
“SIMPLE TRUTH”.
This is a food supply company that rolled out a HUGE line of products into the Kroger family of stores. Their claim to fame was that they were an HONEST, organic company bringing you only the best of the best natural foods. 
Well, a handful of lawsuits later, and some clever rebranding, has suddenly seen the word “Organic” removed from almost all of their labels. 
So, what happened? Well, Simple Truth claimed to be telling the TRUTH, in order to appeal to the masses, but in fact alienated their more savvy consumers by being DIS-Honest.
The fact of the matter is, most Millennial consumers will
NOT go back to this company.
This generation is not about second chances when it comes to big-business.
Now that Simple Truth has proven themselves as dishonest,
there is really no point in trying to prove otherwise.
So …. What is ON YOUR LABEL?
And Does it MATCH what you REALLY do?
Have You Considered and OUTLINED what it means to you to BE Honest?
And Are YOU Doing This Every DAY?
Tomorrow We Will Discuss "FAMILIARITY"
and How It Realtes To YOUR Business!
Stay Tuned Friends!!
Comments(5)