Listing Snob

By
Real Estate Agent with HomeSmart Cherry Creek FA.100067131

OK, so having a reluctant geeky/techy background I've long been a website snob. I'll visit a website and often click right back away from it within seconds if it's an old out-dated style or poorly organized or whatever my eyes are catching on that particular day.

Now I'm turning into quite the listing snob. Not on clients' behalf certainly. When I get clients I'll look at any listing that might suit their needs. For my own viewing pleasure, however, it seems I'm getting rather snobbish. Here's what I'm finding my feelings are when I'm looking at listings, and these are just my opinions, I'm certainly not here to bash anyone's style.

The Good:

Pictures, quality pictures and as many as can be uploaded. Links to videos, virtual tours, and/or standalone websites*. Well-written descriptions which avoid over-used keywords, phrases, and puffery. Aerial photos and videos. Floorplans. Site plans (esp. for multi-building estates).

The Bad:

Photoshopped images. Images of cluttered and/or loads of personal items.  "Virtual Tours" which are just a repeat of the listing images with simulated movement. Floorplans that are included as an image too tiny to be useful and which can't be enlarged (so why bother?). Same info included in both public + broker remarks, or in broker remarks + showing info. Use of the word "throughout" (e.g. wood floors throughout) when the pictures clearly show that to not be true.

The Ugly:

ALL CAPS. Exclamation points! Capitalizing Every Single Word. Lack of  white space (where it's a lister's choice vs. an MLS limitation.) Poor spelling. Poor grammar. Links that don't work. Blurry images. Images with excessive glare spots. Repetitive images. Images for luxury homes with items in obvious disrepair w/ no accompanying explanation. Shaky videos.

All in all though, I've been having a lot of fun and learning lots since I got access late last week to the MLS. :0)

 

* Standalone sites are great. Sadly, with my combined listing & website snobbery, on some sites I'm gone again before the page even fully loads. My loss, or theirs?

 


 Cross-posted from my SpinOneGroup.com blog, At Your Service.

Posted by

SpinOneGroup.com
http://SpinOneGroup.com -  fB

 

Me!Rebecca Rasmussen, REALTOR®, GRI
SpinOne Group

Associate Broker 

HomeSmart Cherry Creek

Home Smart Cherry Creek
HomeSmart Cherry Creek
8300 E Maplewood Ave Suite 100
Greenwood Village, CO 80111
(303) 858-8100
http://HomeSmartCherryCreek.com

 

South Metro Denver Area, Colorado
License # FA.100067131
(303) 915-4176

Realtor Equal Housing Opportunity

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Rainer
159,917
David Barr
Berkshire Hathaway HomeServices Florida Realty - Sarasota, FL

Capitalizing every word and random caps in mid-sentence drive me crazy.  Where were these people educated in basic grammar?

Jan 12, 2016 10:39 PM #30
Rainmaker
679,919
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Just wait Becca, it gets worse! Ha! All kidding aside you've pointed out a lot of what I find irritating about some listings in the MLS. 

Jan 12, 2016 10:50 PM #31
Rainmaker
2,959,004
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I would have to say there are just as many ugly listing presentations than good ones. Big companies practicing quantity over quality means listings with only  1 picture, pics too dark to see, pics with people in them and in the comments section, as you say, all caps, or even worse about 3 words. 

Jan 12, 2016 11:16 PM #32
Rainmaker
2,435,128
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What we all forget is that everyone is on a learning curve until they are not

Jan 12, 2016 11:31 PM #33
Rainmaker
508,620
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

I am going to enjoy your blog !! This is funny. Not the zombie part, Id hate for you to come after me but I do love your humor ! 

I dont photo shop, nor do I know much past cropping and color enhancement but I often see listings that are so blurred or filterd that they seem cartoonish. What is funny is the agent usually paid for those photos. 

All caps are a peeve of mine as well .. like the old phone cords that would get all twisted up.. thank God those phones are mostly outdated !

Jan 12, 2016 11:42 PM #34
Rainmaker
508,620
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

Congrats on your Feature as well ! 

Jan 12, 2016 11:43 PM #35
Rainmaker
576,976
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I was in the middle of leaving a witty reply when my computer decided to do it's weekly update, and shut down in the middle of my response. Yikes!

It was something about how the public comment section didn't need to be repeated in the Realtor section, as I don't like to read the flowery description of the property. Anyway, great post. Enjoyed reading it.

Jan 13, 2016 09:04 AM #36
Rainmaker
1,111,021
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Good stuff here and welcome to the Rain.  I just checked my site and it is DOWN!  Yikes!

Jan 13, 2016 10:22 AM #37
Rainer
201,526
Richard Robibero, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

Great post. I always think "Is this useful?" If not then forget it.

Jan 13, 2016 10:27 PM #38
Ambassador
4,298,642
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Becca Rasmussen it's good to be snob - however, we have people with 1-day experience in the business to over many more years....who knows that's the first listing agent put on market - and don't have a mentor?

Jan 14, 2016 12:21 AM #39
Rainmaker
2,772,995
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Becca, I guess I fit into the "listing snob" category.  It drives me bonkers to see crappy photos, terrible descriptions, spelling errors, etc.  I ask myself WHO HIRES THESE PEOPLE?  Yes, the all caps means I am screaming it.

Jan 14, 2016 01:04 AM #40
Rainer
2,500
karen walls
REMAX CLASSIC - Farmington Hills, MI

Nice post!

Jan 16, 2016 03:40 PM #41
Rainmaker
560,564
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

This is really smart research to do.  It will really help as you design your site and your listings.

Jan 16, 2016 10:12 PM #42
Rainmaker
382,273
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Hi Becca! Many of these "bad" and "Ugly" things drive me nuts, too. Our MLS, though, creates these "virtual tours" from our listing photos automatically, so there isn't much we can do to prevent that on our end (as much as I wish we could!)

Jan 16, 2016 10:29 PM #43
Ambassador
3,674,552
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hey, Becca!

I included this post in todays Last Week's Favorites on ActiveRain.  And enjoy the rest of your weekend!

 

Jan 16, 2016 11:32 PM #44
Rainmaker
3,778,638
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I'm so glad Patricia Kennedy featured your post in her Ah-ha moments for the week! loved your post and the comments..thanks for joining Active Rain..I just subscribed to your post!

Jan 17, 2016 07:14 AM #45
Rainmaker
875,583
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Totally agree on what an ugly listing and website looks like, and still I see very sucessful agents sell properties. Please tell me how they do it? Crazy, ugly bathroom photos or a listing that has only 4 photos? 

Jan 17, 2016 08:38 AM #46
Ambassador
2,553,290
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I had a client send me a request for more information on a listing today.  When I went to look at it, there were no comments in the remarks section.  l the agent did was post the listing, and it had been up 2 weeks already

Jan 17, 2016 09:07 AM #47
Ambassador
3,080,030
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Attention to detail, be it in what we tell our clients to do in listing prep, or the photos we take as listing agents, is HUGE.  And yes, the all caps thing is annoying.

Jan 18, 2016 09:33 AM #48
Rainer
157,994
Don Taber
Our Town Properties, Inc., Wilson, NC - Wilson, NC
REALTOR / BROKER / CRS / GRI

Becca, I appreciate your post because it is refreshing.  It will be interesting to see how the tone of your posts evolves as you move from "newbie" to "experienced agent". You are, however, already a talented writer and I imagine that talent also includes the help and service you give your clients.  I look forward to following your posts.

Apr 21, 2016 02:48 PM #49
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