Sellers: What are the Buyers Saying Behind Your Back?
My grandmother always said that what someone says behind your back is none of your business. But when you are selling your home, not knowing can cause your home to stay on the market longer than it should and sell for less. And I don't know of any seller that wants to have their home expire and not know why.
Why do the dust buckets of the market happen? It could be that the listing agent just wanted their sign in the yard and they could not tell the homeowner that their home needed to be decluttered and deep cleaned. They needed the listing, any listing!
Or why does it seem like there are new listings in your neighborhood that are even priced higher that seem to fly off the market while yours gets shown but no offers? You are competing with the cream puffs. Perfect example of a cream puff home below in the photo. This seller did everything that was asked of them and showed the home at the drop of a hat. Proper staging and being clean was never an issue!
So how do the "cream puffs" happen? These are the people that have watched a lot of HGTV or they have a great sense of style. Or it could be that they have an exceptional agent that told them that their home needs to sparkle to avoid being....well...your house. OUCH! The truth hurts...right in the pocketbook!
No one wants their home to have an ugly nickname. I can remember a home many years ago that was nicknamed the "cat pee" house. Every agent in the office knew which house you were referring to and the agent never lived it down. Or maybe you are the rainbow house because every room has a bright color of paint or a different color of carpet.
But what about the agents showing the house? Don't they speak up?
The agents showing the house don't provide that kind of feedback because it is obvious and seemingly not helpful to the owner or the agent. So it is left unsaid...until the listing expires and another agent is able to be blunt and fix the real problem. Or they lower the price to compensate for whatever it is that the seller refuses to do.
Bottom line is this: The agent that you choose to represent you and your home MUST tell you what is needed to sell in your market for the most money. Some price points and neighborhoods take more preparation than others. Once the sign goes in the yard, it is no longer your HOME, it is a house. It is being compared to all the other houses on the market. Be unique by being clean, thoughtfully updated, bright and priced aggressively for the competition that you face.
Call me today to find out what you need to do to get your home ready for its' close up. Are you a cream puff or a dust bucket? I am sure by now, you know which one you NEED to be to get the most money in your pocket!
Keep smiling!
Karen
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