First ... What is A responsive web site? A responsive web site is one that adjusts or realigns so that it is readable on any device.
Stephan Hovnanian provides a simple explanation of the difference between Responsive and Mobile Friendly
"Responsive simply means the single page is coded such that it 'morphs' into a layout appropriate for desktop, mobile, or any other screen size that you give rules to.Responsive design is not the same as mobile design.
Mobile-friendly means you're designing for touch, for the reduced screen real estate, and a host of other things."
Beginning on April 21st 2015, Google began expanding its use of “mobile-friendliness” as a ranking signal.
EliasNathaniel and many others warned of the impending doom for those who did not take the message seriously _"You have less than two months to ensure you avoid G's quick sand. Head Google's warning that this will have a"significant impact" on search results"_
Google even has a tool for you to test your web site's mobile-friendliness. Just enter your web url at https://www.google.com/webmasters/tools/mobile-friendly/
Responsive web sites have been around for a few years but many have still not adopted ..... If you are one of those sitting on the fence here are 12 Reasons You Need A Responsive Web Site By Robin Wilding in REM Online
Do You Need One?
"According to Google, 79% of the people in the United States use their smart phone as a research tool daily."
Initially we chose to build a new site that is RESPONSIVE, rather than redesign our older sites, and realign our marketing and referring links to take advantage of the SERP's we enjoy for our older sites.
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