You know the feeling. That internal struggle when dealing with stalled leads in the real estate world – do you contact them again and risk coming off as a nag? Or do you just let things be and hope for the best (that they’ll contact you!)?
Neither option is all that appealing.
Well thankfully we have some great news for you – there’s a better way! Next time you’re wondering how in the world to reconnect with your stalled leads, take a look at these ideas – you’ll be back in business in no time.
Connect on Social Media – Are your potential clients on social media? If so, try reaching out to them there. Send them a tweet, or if they have a business and/or page on Facebook, “like” or “follow” them. They’ll appreciate the interest, and you’ll subtly remind them that you’re still available to help them with their real estate needs.
Send a Hand-Written Note – There’s nothing quite like receiving a hand-written note in the mail. Try sending a follow-up note, just to thank your potential clients for their time, and remind them that you’re always available to help. To make those notes extra special, check out PrinterBees’ customizable notecards.
Use Re: in the Subject Line of Your Email – In a recent survey done by ContactMonkey, it was shown that the use of “Re: (whatever your last email was about)” in the subject line of an email yields emails that are opened more than 92% of the time. That’s a lot of opened emails! Most of the time, people won’t remember what you were emailing about in the first place, so the use of “Re:” is a great way to gently remind them, so they don’t automatically delete your email or move it to spam without considering who it’s actually from.
Host an Event or Gathering – If you’re into party planning and hosting, try hosting a small gathering for potential clients. Not only will this make them feel valued and appreciated, but you’ll likely gain their business, either now or in the future. Additionally, you could ask potential (or past) clients to bring their friends who might be interested in learning more about your services. Offer them something – like a freebie or informative session on increasing the value of their home, for example – as a way of getting potentials in the door.
Plan a Coffee (or Tea) Meet Up – Try meeting up with your potential clients one-on-one for coffee, at your expense. Everyone loves a cup of coffee (or tea or cocoa), especially when it’s free! Don’t be too pushy – just get together to chat about a common interest you might share or something else going on in the world. You can gently steer the conversation toward real estate, but again, don’t be too salesy. Take a genuine interest in the lives of your potential clients – they’ll be much more likely to respond and connect with you in the future.
Share An Important Piece of Information – Did you recently move? Have a new listing up for sale that might be of interest? Discover something new about your target neighborhood? Noteworthy situations such as these are great excuses for connecting with potential clients. And while you’re on the phone with them, gently steer the conversation towards their real estate needs by asking if there’s anything you can help them with.
The Bottom Line? Take a genuine interest in your prospects and their lives by staying connected. Remind them that you are always available – whenever the need arises – and don’t forget to continually follow up. We all get busy, and most of the time potential clients aren’t ignoring you – they probably just forgot and may need a reminder!
What do you do to give lapsed leads a nudge and reconnect? Share in the comments!
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