1. Created guide/book in MS Word and converted to eBook
3. Publish eBook on LuLu with some price (not free). I suggest listing for something outrageous. LuLu will create a 3 or 4 page review of the book that you can exploit. Example in link below.
4. Publicize 'Special Book Launch Offer.' Example: Download this $17, 57 page book Feb 2 at 2PM for only $1 or 99 cents...whatever you want. You can create a special offer on LuLu to support the limited time offer. IF you have an extensive and loyal mailing list, you may consider publishing in an Amazon and attempt to get a 'Best Seller' status in your category. Would that not be sensational....and the bragging rights....WOW!
You should have a landing page prepared so you can exchange the FREE book for valid contact information. Embed thumbnail of book on landing page provided by LuLu.
5. In your following marketing you can advertise you will provide 'AMAZON Best Seller' FREE for the people considering relocation to the endless summer, white sand beaches of subtropical Tamp Bay Florida.
Be aware, the intent is not to be a book seller on LuLu or Amazon but to use their authority to promote your status. However, you must make the effort to sell something if you want that Amazon Best Seller proclamation.
BONUS: Do not hesitate to issue a press release regarding your newly published book. The Grand Forks (your town here) local newspaper is ready to announce news about their own. If you can brandish you Best Seller badge, approach them about writing a column.
Best of Success,